‘Consistently Booked’ Summer Webinar Series

Join our 3-Part Growth Series Many salons and medspas struggle with inconsistent growth, schedule gaps, and the pressure of trying to market while managing the day-to-day business. That’s why we created Consistently Booked — a 3-part webinar series designed to help salons and medspas attract more clients, increase bookings, and build repeatable growth systems using … Continued

Amplify Client Connection: How to Stay Present & Prepped with Phorest AI

Your clients expect the best from you. Fast replies, personalized service, and streamlined communication are all part and parcel of a modern client experience. These expectations put pressure on beauty and wellness businesses to deliver consistent results. That pressure shows up in two places: During these peak moments when your schedule is packed, you and … Continued

Empathy, Understanding, and Patience: The Human Connection in Customer Service at Phorest

Having spent over two decades working across the global beauty industry, I’ve seen first hand what truly shapes a client’s experience. From managing luxury department store counters to leading education for premium brands, I’ve learned that exceptional service rarely comes down to technique alone.  The most powerful moments in customer experience often come from something … Continued

Why AI Isn’t Replacing Salon, Spa, and Clinic Professionals — It’s Giving Them Their Time Back

Let’s start with the obvious — because it’s the part that tends to get lost in the noise. The human touch will never be replaced. No algorithm can replicate the way a great therapist reads a room the second a client walks in. The subtle shift in tone when someone’s had a hard week. The … Continued

Modernizing a 4th Generation Business: The System Behind the Scenes

When I was growing up, the beauty industry was simply part of the rhythm of family life. It was dinner table conversation, weekends spent around the business, warehouse visits, and hair shows. It developed into the kind of stories that stay with you for years. I didn’t grow up thinking, “One day, this will all … Continued

Why Self-Belief is a Business Strategy

At this year’s Salon Owners’ Summit, Phorest invited Katie Piper to deliver our closing keynote for a reason. The salon, spa, and clinic industry is powered largely by women – approximately 85% to 93%, according to the National Hair and Beauty Foundation. It is built on resilience, emotional intelligence, and the ability to adapt under … Continued

The Art of the WOW Experience

Achieving a “WOW experience” for clients is the goal – but are you consistently creating the same feeling for your team? In the competitive salon, spa, and clinic industry, being “average” is no longer good enough. It’s about cultivating a culture where engaged employees deliver extraordinary experiences – every single day. This requires you to … Continued

Compliance Checklist for Med Spas in Texas: 2026 Edition

In 2026, med spa compliance in Texas is receiving closer scrutiny than ever. As patient demand grows and aesthetic treatments become more advanced, regulators are paying greater attention to how clinics are structured, supervised, and documented. Understanding Texas medical spa regulations in 2026 goes far deeper than avoiding penalties. It’s also important to protect your … Continued

The Future of AI at Phorest

Every so often, an industry hits a turning point. These moments call for reflection – and they call for leadership. 2026 is one of those moments.  AI is no longer experimental. It’s rapidly becoming part of everyday business operations, shaping how teams communicate, how decisions are made, and how clients experience service. Across the salon, … Continued