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How can salons and clinics stay in control and keep revenue growing during the 2026 busy season?

By Gregory Twohig

3 min

To stay in control and keep revenue growing during the 2026 busy season, plan early, make gift cards easy to buy, schedule your holiday email and SMS campaigns, and set up tipping before the rush begins. Phorest’s Busy Season Checklist, Canva templates, and an expert education session show you how.

Explore practical resources from Phorest to support your next steps: a Busy Season Checklist, editable gift card promotional templates and expert-led education.

✅ Busy Season Checklist

Review your preparations, spot what still needs attention and prioritise your next steps. Covers Gift Cards, Email & SMS, and tipping.

📣 Free Social Media Templates

Promote your gift cards with editable promotional designs for your social channels. Make sure you duplicate the templates before editing.

🎬 Watch It In Action

Tips, tricks and key features that will get you through the busy season, hosted by our expert educators. The session is tailored to specific needs within the region.

We’ve also added new Email and SMS templates into the Phorest Marketing suite for you to incorporate into your seasonal comms. You can find them under Marketing > Compose Email or SMS > all new templates are under the ‘Holidays’ section.

Phorest’s Busy Season Checklist focuses on features that matter the most this time of year: Gift Cards (digital gift cards clients can buy online), Email & SMS campaigns (Phorest’s built-in client marketing tools), and tipping (letting clients tip their stylist or therapist at checkout). Use it to make the most of every opportunity, stay on top of day-to-day operations, and maintain the premium experience your clients expect.

How do you make the most of your Busy Season Checklist and toolkit?

  1. Download your busy season checklist
    Check what’s already under control and what needs attention across Gift Cards, Email & SMS, and tipping and beyond. 
  2. Access your free Canva templates
    Promote your gift cards on social media using our free templates (duplicate it before editing!)
  3. Get the essential tips from our education session and access the latest marketing templates. 
    See how to set up Gift Cards, Email & SMS, and tipping in Phorest, and how to cut through the noise and maximise your peak period. Use the latest Email and SMS templates available within Phorest’s Marketing Suite.

How Can You Thrive Through the Busy Season?

Make Gift Cards easier to buy, align your seasonal communications, and prepare your team for the rush.

In our North American session, Ashley Prowell shared practical tips and Phorest walkthroughs to help you turn your seasonal plans into action.

Explore guidance on:

  • Reviewing your preparations with the Busy Season Checklist.
  • Bringing Gift Cards into your seasonal gifting and promotions.
  • Planning holiday Email & SMS communications, with a campaign example inside Phorest.
  • Getting your PhorestTips set up ready for the busiest weeks.

Busy Season FAQs

How can salons and clinics stay in control during the busy season?

Get your three biggest revenue levers ready early. Make Gift Cards easy to buy, schedule your holiday Email & SMS campaigns, and set up tipping so clients can reward your team at checkout. Phorest’s free Busy Season Checklist walks you through each one.

What does the Busy Season Checklist cover?

It covers gift cards, email and SMS campaigns, and tipping, with checks in total. You can download it free from this page.

How can I promote gift cards during the busy season?

Use Phorest’s free, editable Canva templates for your social channels, and make sure Gift Cards are set up so clients can buy them online. Duplicate the Canva template before editing.

How long are the busy season webinars?

Each regional session lasts roughly 45 to 60 minutes. There are separate webinars for North America, the UK & Ireland and Australia.

Are the checklist, templates and webinars free?

Yes, all three assets are free to access.

How can salons and clinics stay in control and keep revenue growing during the 2026 busy season?
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