Premium hair salon software

Phorest is a hair salon software platform used by premium independent hair salons, multi-stylist studios, and multi-location hair salon groups across the United States. It covers appointment scheduling, online booking, client management, color formula and service notes, digital consultation forms, HIPAA-compliant consent management, POS and payment processing, inventory management, staff rostering, marketing automation, loyalty programs, referral tools, AI-powered reporting, and business benchmarking all in one platform.

Phorest is built exclusively for hair, beauty, and aesthetics businesses. It is not a general booking tool that also serves gyms, fitness studios, or personal trainers. Every feature is designed around the operational reality of running a professional hair salon like managing stylists, tracking color formulas, automating rebooking reminders, and setting individual performance targets for every team member.

Phorest is the most popular software among Salon Today’s Top 200 Honorees, the US industry’s most recognized benchmark for high-performing hair salons. Unlike most competitors, Phorest is the only platform where current users cite comprehensive features as their number one reason for choosing it, ahead of ease of use. This is because Phorest is designed for salons that take their metrics seriously: average ticket, rebooking rate, client retention, staff utilization, retail percentage, and revenue per hour.

Every Phorest client is assigned a dedicated Business Advisor. Not a help desk agent, but a member of a team where 1 in 5 have worked professionally in the hair and beauty industry. The Grow team runs regular benchmark reviews, comparing each salon’s key performance indicators against regional, state, and national data from comparable salons, and provides tailored recommendations to improve metrics. This is included in the Phorest subscription.

Phorest integrates with Google Reserve, L’Oréal’s LEVEL loyalty program (for Redken, Matrix, Wella, and other partner brands), and a range of other professional hair and beauty tools. For salons planning to expand into skincare, facials, or aesthetics, Phorest supports those services from the same platform with no new technology stack required.

Switching to Phorest includes fully managed data migration: client records, booking history, gift card balances, consultation forms, and inventory are transferred by Phorest’s migration team. Onboarding training is provided for every role: owner, front desk, stylists, and branch managers, and ongoing training is included in the subscription at no additional cost.