Your salon business knowledge bank

From Instagram to your Phorest financials, we have a playbook for every one of your salon's needs.
Phorest Guides



Uplift! Exclusive Content – Online Health Score

How to get a personalized Online Health Score report on your business and the triggers you can pull to up your game & set yourself up for success in 2021.

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Beat 2020 – Downloads

Is your salon ready to ride the #ShopLocal Trend?

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The Salon Owners Reopening Pack

  Need help putting your salon's reopening strategy into place? Download this Reopening Pack with templates and resources that will help you reopen strong.

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Back in Business

Your salon reopening toolkit is here. From email templates to Covid-specific safety features, we’re helping you get ready for your Safe, Strong and Successful reopening, one step at a time.

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The Phorest Content Round-Up 2019

Get the best of our 2019 management, business growth, retail and finance tips and advice.

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The Ultimate Salon Management Course

In this exclusive 6-part Salon Management & Leadership course, hosted by Hair & Beauty Coaching Expert Valerie Delforge, you will develop your managerial skills and become the leader your business needs and your team deserves.

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The Back in Business Playbook

Your guide to reopening strong, staying open safely, and getting your business back on track.

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The Salon Owner’s Ultimate Guide To Instagram

Take your Salon Instagram account to the next level.

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The Salon Owner’s Email Marketing Gameplan

One of the most effective ways to drive clients back through your doors, that is, once you have your plan in place!

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The Salon Owner’s First Steps To Online Reputation

The ABCs of navigating through your online reputation. Take control of how people treat, react, and review your salon business online.

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The Salon Success Retail Playbook

From interviews to display tips and social media advice, get the confidence you need to truly embrace the opportunity that is retail.

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The Salon Owner’s Ultimate Guide To Snapchat

Become an expert at the fastest growing social media platform ever, and drive a whole new generation of clients through your doors.

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The Salon Owner’s Ultimate Guide To Facebook

Get the tools and knowledge to become a salon Facebook Master by following this game-changing eBook.

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The Salon Owner’s Client Retention PlayBook

Salon management and marketing strategies that are guaranteed to have your clients flooding back through your doors like never before.

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The Phorest Academy Webinars

Mission Control: Learn To Shift When Needed & Improve Results

Watch this insightful session focusing on areas of your salon business you can control in the current context: perception & thinking, sales growth & customer service, new client retention, cash flow management and team involvement.

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Charging Your Worth: An In-Depth Look At Pricing & Communicating Value

Mentally ready to take on 2021? Watch this color mastermind discussion about what every salon owner has to consider coming into a fresh new year: pricing and communicating value.

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This vs. That: A Leadership Conversation

Want to shift your thinking, make better choices and become a stronger leader? Watch this live conversation on leadership, mindset, feedback and more, aimed at helping you turn common sense into common practice.

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Lifestyle Recruiting: Building A Salon Team That Helps You Scale

Want to reach the next stage of salon growth? Watch this exclusive webinar in which you will learn about lifestyle recruiting, as well as how to identify, attract, develop and retain your ideal employees.

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Reopening Strong: Your Post-COVID-19 Salon Success Plan

Watch the on-demand webinar about your entire salon reopening strategy.  

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Back To Work Boundaries

Dawn Bradley's webinar is now on demand for you to watch. Get ready to go back to work by setting boundaries.

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Building Trust Through Your Marketing Strategy

Building Trust Through Your Marketing Strategy with Kati Whitledge. Watch now, on-demand.

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To Post or Not to Post: Why Your Instagram Strategy is Still Important

Watch Jamie Dana's webinar on demand on "Why your Instagram Strategy is still Important during this uncertain time"

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Fact vs Fear Webinar

Nina Tulio of 1N Agency hosted a webinar on March 25th. Watch the recording, now.

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There is no Failure. Only Feedback

Watch Jay Williams Webinar and lead your salon through the uncertain times of COVID-19. Learn more about how feedback can help grow your business.

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Gain New Clients from Social Media

How? By Following Angela's Four Steps in the recorded version of this webinar

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Online Reputation Webinar

Managing your online reputation, responding to negative reviews and sharing your 5-star reviews.

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7 Ways to Revive your Salon Retail

Presented by acclaimed Salon 27 Owner, Amber Pope, in this webinar you'll learn 7 effective steps you can take to get your staff pumped to hit their retail targets.

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Financial Fitness – 6 Ways To Increase Profitability

Presented by acclaimed Salon Business Coach Steve Gomez, this webinar will help to better understand, track and improve your cash flow management, and identify the key performance indicators that will ensure you can increase bottom line profit!

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The Ultimate Salon Stock & Budget Webinar

Stop your inventory budget from pouring down the drain, and get key tips to enhance your stock management plan, from award-winning Educator & Creative Director of the Chumba Concepts Hair Salon, Carl Keeley.

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World-Class Three Step Salon Retail Technique Webinar

HPS Salon Business Coach, David Barnett, takes you through his proven three-step salon retail technique that has helped salons around the world smash their retail targets again and again!

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The Phorest Academy: ‘How To Create The Perfect Salon Email Marketing Strategy’

In this one hour session, we will show you exactly how you can use email marketing to drive clients back through your doors, like never before!

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The Phorest Academy: The Ultimate Salon Reception Webinar

In this 2-part series by Valerie Delforge, learn how to build a winning reception team and that will radically boost the quality of your service and increase your revenue

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The Phorest Academy: Salon Instagram Masterclass

It’s not all about the likes! Join us on the Phorest Academy Instagram Masterclass and turn your account into a premier marketing game-changer for your salon.

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The Phorest Academy: Salon Retail Masterclass

Selling retail doesn’t have to be hard. Don’t miss this exclusive webinar in which you will learn the tricks and tactics to have retail flying off your shelves like never before!

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The Phorest Academy: Mastering Your Online Reputation

Ever wondered what to do to ensure your salon had the very best online reputation? Join us for this exclusive webinar where you will learn exactly how to take control of how clients treat, react and rate your business online.

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The Phorest Academy: Introduction To Snapchat

We’ve never been more individually targeted with information, new social media platforms, apps and advertising. Join us on the Phorest Academy Introduction to Snapchat and kick off your journey on the fastest growing network.

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The Phorest Academy: Salon Facebook Masterclass Webinar

There are 4 key, practical things that will ensure that your salon’s Facebook page becomes a client-booking engine. Join the next Phorest Academy Facebook webinar to find out exactly what these 4 crucial areas are.

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The Phorest Academy: Become A Client Retention Master

Theory can only get you so far. Join the next Phorest Academy Client Retention Masterclass and find out exactly how to get your clients back in more often, spending more.

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Post Lockdown Revenue Calculator

How much revenue will your salon need with social distancing restrictions?

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Check Your Salon’s Online Health Score

Take this short survey to find out what your salon's Online Health Score is and get an individual report on how you can set your salon up for success.

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