Your salon business knowledge bank

From Instagram to your Phorest financials, we have a playbook for every one of your salon's needs.
Phorest Guides



The Salon Owners Reopening Pack

Need help putting your salon's reopening strategy into place? Download this Reopening Pack with templates and resources that will help you reopen strong.

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The Phorest Content Round-Up 2019

Get the best of our 2019 management, business growth, retail and finance tips and advice.

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The Ultimate Salon Management Course

In this exclusive 6-part Salon Management & Leadership course, hosted by Hair & Beauty Coaching Expert Valerie Delforge, you will develop your managerial skills and become the leader your business needs and your team deserves.

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The Back in Business Playbook

Your guide to reopening strong, staying open safely, and getting your business back on track.

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Salon SMS Marketing Gameplan eBook

Understand the benefits of SMS and why it's an essential tool in your marketing arsenal

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The Salon Owner’s Ultimate Guide To Instagram

Take your Salon Instagram account to the next level.

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The Salon Owner’s Email Marketing Gameplan

One of the most effective ways to drive clients back through your doors, that is, once you have your plan in place!

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The Salon Owner’s First Steps To Online Reputation

The ABCs of navigating through your online reputation. Take control of how people treat, react, and review your salon business online.

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The Salon Success Retail Playbook

From interviews to display tips and social media advice, get the confidence you need to truly embrace the opportunity that is retail.

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The Salon Owner’s Ultimate Guide To Snapchat

Become an expert at the fastest growing social media platform ever, and drive a whole new generation of clients through your doors.

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The Salon Owner’s Ultimate Guide To Facebook

Get the tools and knowledge to become a salon Facebook Master by following this game-changing eBook.

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The Salon Owner’s Client Retention PlayBook

Salon management and marketing strategies that are guaranteed to have your clients flooding back through your doors like never before.

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GDPR FAQ eBook for Salons

Get answers to the most frequently asked questions about GDPR here.

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The Salon Owners Guide to Preparing For GDPR

Learn how to prepare your salon for GDPR and efficiently comply with stored information requests or forget requests from your clients.

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The Phorest Academy Webinars

Your Salon Finance Recovery Plan Webinar

Phorest Salon Software is back with another Back In Business finance on-demand webinar! Gloria Murray, the Numbers Expert for salon owners in the UK and Ireland will show you the best way to survive and thrive. In this exclusive Phorest recorded webinar, Gloria will share some simple, straightforward and easy to apply principles to start your salon financial recovery plan including:

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Reopening Strong: Your Post-COVID-19 Salon Success Plan

Watch the on-demand webinar about your entire salon reopening strategy.  

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Life After Lockdown – A Salon Finance On-Demand Webinar

Change is coming and a new normal is on the horizon. Let's plan ahead and ensure that your numbers make sense for a successful reopening.

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Back To Work Boundaries

Dawn Bradley's webinar is now on demand for you to watch. Get ready to go back to work by setting boundaries.

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Building Trust Through Your Marketing Strategy

Building Trust Through Your Marketing Strategy with Kati Whitledge. Watch on-demand

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How To Manage Your Salon Cashflow During COVID-19 On-Demand Webinar

One of the most difficult questions that salon owners are facing right now is how to manage their finances as well as how to inject some much-needed cash into their business quickly.

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To Post or Not to Post: Why Your Instagram Strategy is Still Important

Watch Jamie Dana's webinar on demand on "Why your Instagram Strategy is still Important during this uncertain time"/

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Fact vs Fear Webinar

Nina Tulio of 1N Agency hosted a webinar on March 25th. Watch the recording, now.

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There is no Failure. Only Feedback

Watch Jay Williams Webinar and lead your salon through the uncertain times of COVID-19. Learn more about how feedback can help grow your business.

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Gain New Clients from Social Media

How? By Following Angela's Four Steps in this upcoming webinar on Monday, March 23 at 12pm EST

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Salon HR Advice For Managing COVID-19 On-Demand Webinar

What is the best HR gameplan for salons dealing with the ongoing Coronavirus situation? That is the question that HR specialist Caroline McEnery will answer in this very special webinar.

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Online Reputation Webinar

Managing your online reputation, responding to negative reviews and sharing your 5-star reviews.

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How To Market Your Salon To Millennials Webinar

The secret to the next generation of salon success.

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7 Ways to Revive your Salon Retail

Presented by acclaimed Salon 27 Owner, Amber Pope, in this webinar you'll learn 7 effective steps you can take to get your staff pumped to hit their retail targets.

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The Definitive Salon Finance Webinar: The Numbers That Matter The Most

No matter what level of success you have found in your salon, there is always room for more. And one of the most impactful places of salon growth has been right in front of you the whole time: The numbers. Presented by acclaimed Salon Finance Specialist, Gloria Murray.

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Financial Fitness – 6 Ways To Increase Profitability

Presented by acclaimed Salon Business Coach Steve Gomez, this webinar will help to better understand, track and improve your cash flow management, and identify the key performance indicators that will ensure you can increase bottom line profit!

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The Ultimate Salon Stock & Budget Webinar

Stop your inventory budget from pouring down the drain, and get key tips to enhance your stock management plan, from award-winning Educator & Creative Director of the Chumba Concepts Hair Salon, Carl Keeley.

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World-Class Three Step Salon Retail Technique Webinar

HPS Salon Business Coach, David Barnett, takes you through his proven three-step salon retail technique that has helped salons around the world smash their retail targets again and again!

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The Phorest Academy: ‘How To Create The Perfect Salon Email Marketing Strategy’

In this one hour session, we will show you exactly how you can use email marketing to drive clients back through your doors, like never before!

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The Phorest Academy: The Ultimate Salon Reception Webinar

In this 2-part series by Valerie Delforge, learn how to build a winning reception team and that will radically boost the quality of your service and increase your revenue

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The Phorest Academy: Introduction To Salon GDPR

GDPR has arrived. And your first step to being prepared lies here. Unlock the video now and ensure your business is secure and ready for the new EU Data Regulation:

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The Phorest Academy: Salon Instagram Masterclass

It’s not all about the likes! Join us on the Phorest Academy Instagram Masterclass and turn your account into a premier marketing game-changer for your salon.

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The Phorest Academy: Salon Retail Masterclass

Selling retail doesn’t have to be hard. Don’t miss this exclusive webinar in which you will learn the tricks and tactics to have retail flying off your shelves like never before!

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The Phorest Academy: Mastering Your Online Reputation

Ever wondered what to do to ensure your salon had the very best online reputation? Join us for this exclusive webinar where you will learn exactly how to take control of how clients treat, react and rate your business online.

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The Phorest Academy: Introduction To Snapchat

We’ve never been more individually targeted with information, new social media platforms, apps and advertising. Join us on the Phorest Academy Introduction to Snapchat and kick off your journey on the fastest growing network.

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The Phorest Academy: Salon Facebook Masterclass Webinar

There are 4 key, practical things that will ensure that your salon’s Facebook page becomes a client-booking engine. Join the next Phorest Academy Facebook webinar to find out exactly what these 4 crucial areas are.

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The Phorest Academy: Become A Client Retention Master

Theory can only get you so far. Join the next Phorest Academy Client Retention Masterclass and find out exactly how to get your clients back in more often, spending more.

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