7 min
Why the Most Profitable Salons in 2025 Are Saying “No” to Marketplace Platforms
A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new […]
Read articleHalf the Industry Isn’t Tracking Leads. Here’s the Smarter Way to Start.
Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve […]
Read articleCelebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day
In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the […]
Read articleElevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest Tools
Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you’re juggling clients, managing a team, and […]
Read articleDot Phrasing – The Smarter Way to Document
Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the […]
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The Year to Elevate: Salon Owners Summit 2025 Recap
If there’s one thing I’ve learned from this industry, it’s that salon owners don’t let anything get in their way—not even one of the biggest storms Ireland has seen in […]
Read articleMastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients
At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And […]
Read articleAI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE
AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with […]
Read articleKen Hughes: How to Use CX To Build Brand Success
In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business […]
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