6 min
Phorest’s Guide to the Art of Salon Photography
The hair and beauty industry thrives on visual storytelling. Our services promote not only self-care but also self-expression. Whether through a striking hair transformation, fresh nails, or skincare that leaves […]
Read article5 Ways You Can Use Video Marketing To Promote Your Salon
In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise […]
Read articleProtecting Your Instagram & Facebook From Hackers: Two-Factor Authentication Explained
Do you use Instagram and Facebook to promote your business every week? What would you do if these advertising platforms were suddenly taken away from you? Have you ever worried […]
Read article5 Ways to Improve Your Salon’s Social Media Presence
In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social […]
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The Salon Owner’s Guide to Social Media
How many times do you pick up your phone to scroll each day? According to statista.com, the average internet user spends over 17 hours per week on social media. As […]
Read articleThe Salon Owner’s Guide to SEO
78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re […]
Read articleRetain & Reward Your Team With Phorest’s Staff Goals Feature
As lockdown measures in many regions have eased, a new challenge emerged for salon owners: widespread staff shortages. Retention and recruitment are inextricably linked. This makes growing and developing your […]
Read articleIn 2020, Instagram celebrated its 10th birthday. Whether you can’t imagine a time before it, or you still feel like you are getting used to it, there is no denying […]
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9 Easy Ways To Get More Salon Bookings Through Your Website
In the marketing world, there is a phenomenon called the “build it and they will come” syndrome. Those affected by it believe that the mere creation of a website (or anything […]
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