Where leaders love to learn

The Beast Of Beauty: Diversifying Your Salon Service Offerings

“The beauty industry is a different beast!” That’s what my boss used to tell me when I worked at Urban Retreat. From hairdressers to medispa and beauty, this business had […]

Making Charity & The Act Of Giving Your Salon Business Culture

Social consciousness is changing the way consumers spend their money. In a 2010 worldwide survey, nearly 50% of consumers said they were more likely to buy and remain loyal to […]

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had the most significant influence on building Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple of concepts from it. While some came […]

Salon Branding: What Does Your Business Mean To Clients?

Let’s talk about your salon branding. When you think about a company like Apple, what comes to your mind? Even if you don’t own an Apple product or know too much about […]

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job […]

Top 2017 Design Trends And Inspiration For Your Salon Logo

Good design needs to be original, simple, legible, cohesive and versatile. It’s not an easy task. That’s why good logos don’t come cheap. If you want to look well-established as […]

5 Ways A Brand New Salon Or Spa Can Look Established

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then […]

The Phorest Salon Book Club: Show Your Work! by Austin Kleon

Earlier this year, our very own Connor Keppel summarised the book How To Win Friends And Influence People in a 2-minute read for the Phorest Blog. Our goal was to take amazing […]

Leveraging The Client Experience Award To Increase Bookings

As you probably already know, the Phorest Salon Software Client Experience Award is not based on public votes or judging panels, but rather on how the people who spend their […]