Category: Brand & PR

Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all […]

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the hair and beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your […]

Leveraging The Client Experience Award To Increase Bookings

If you look closely at Phorest’s annual Client Experience Award, you’ll see that every year, it features the same line: “Our Clients Love us!” That’s because the Client Experience Award […]

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have […]

Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers are Changing Across the World

Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingly popular treatment across the world. In research conducted […]

Deliver A Custom Branded Experience With The New Salon Branded Apps

When you set out to open your salon or spa, you had a vision. This vision, you’ve since integrated it to the look and feel of your space. You’ve also […]

The Beast Of Beauty: Diversifying Your Salon Service Offerings

“The beauty industry is a different beast!” That’s what my boss used to tell me when I worked at Urban Retreat. From hairdressers to medispa and beauty, this business had […]

Making Charity & The Act Of Giving Your Salon Business Culture

Social consciousness is changing the way consumers spend their money. In a 2010 worldwide survey, nearly 50% of consumers said they were more likely to buy and remain loyal to […]

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had the most significant influence on building Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple of concepts from it. While some came […]