Category: Brand & PR

Deliver A Custom Branded Experience With The New Salon Branded Apps

When you set out to open your salon or spa, you had a vision. This vision, you’ve since integrated it to the look and feel of your space. You’ve also […]

The Beast Of Beauty: Diversifying Your Salon Service Offerings

“The beauty industry is a different beast!” That’s what my boss used to tell me when I worked at Urban Retreat. From hairdressers to medispa and beauty, this business had […]

Making Charity & The Act Of Giving Your Salon Business Culture

Social consciousness is changing the way consumers spend their money. In a 2010 worldwide survey, nearly 50% of consumers said they were more likely to buy and remain loyal to […]

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had the most significant influence on building Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple of concepts from it. While some came […]

Salon Branding: What Does Your Business Mean To Clients?

Let’s talk about your salon branding. When you think about a company like Apple, what comes to your mind? Even if you don’t own an Apple product or know too much about […]

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job […]

5 Ways A Brand New Salon Or Spa Can Look Established

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then […]

Building A Great Salon And Spa Culture: Ideas & Resources

Yesterday, Ronan Perceval, CEO of Phorest Salon Software, was discussing the recent, millennial-driven move “away from materialism, towards doing things that make you happy”, and how consumers, in general, are starting to […]

How You Can Get 1,200 Salon Customers To Hate You (And Not Even Know About It)

I read a piece of research carried out recently by experts in Harvard Business School. Frankly, it scared me. After doing thousands of hours of research across small businesses, they […]