Your salon business knowledge bank

From Instagram to your Phorest financials, we have a playbook for every one of your salon's needs.
Phorest Guides



The Salon Owners Reopening Pack

Need help putting your salon's reopening strategy into place? Download this Reopening Pack with templates and resources that will help you reopen strong.

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The Phorest Content Round-Up 2019

Get the best of our 2019 management, business growth, retail and finance tips and advice.

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The Ultimate Salon Management Course

In this exclusive 6-part Salon Management & Leadership course, hosted by Hair & Beauty Coaching Expert Valerie Delforge, you will develop your managerial skills and become the leader your business needs and your team deserves.

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The Back in Business Playbook

Your guide to reopening strong, staying open safely, and getting your business back on track.

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The Salon Owner’s Ultimate Guide To Instagram

Take your Salon Instagram account to the next level.

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The Salon Owner’s Email Marketing Gameplan

One of the most effective ways to drive clients back through your doors, that is, once you have your plan in place!

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The Salon Owner’s First Steps To Online Reputation

The ABCs of navigating through your online reputation. Take control of how people treat, react, and review your salon business online.

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The Salon Success Retail Playbook

From interviews to display tips and social media advice, get the confidence you need to truly embrace the opportunity that is retail.

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The Salon Owner’s Ultimate Guide To Snapchat

Become an expert at the fastest growing social media platform ever, and drive a whole new generation of clients through your doors.

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The Salon Owner’s Ultimate Guide To Facebook

Get the tools and knowledge to become a salon Facebook Master by following this game-changing eBook.

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The Salon Owner’s Client Retention PlayBook

Salon management and marketing strategies that are guaranteed to have your clients flooding back through your doors like never before.

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The Phorest Academy Webinars

Reopening Strong: Your Post-COVID-19 Salon Success Plan

Watch the on-demand webinar about your entire salon reopening strategy.  

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7 Ways to Revive your Salon Retail

Presented by acclaimed Salon 27 Owner, Amber Pope, in this webinar you'll learn 7 effective steps you can take to get your staff pumped to hit their retail targets.

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The Definitive Salon Finance Webinar: The Numbers That Matter The Most

No matter what level of success you have found in your salon, there is always room for more. And one of the most impactful places of salon growth has been right in front of you the whole time: The numbers. Presented by acclaimed Salon Finance Specialist, Gloria Murray.

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Financial Fitness – 6 Ways To Increase Profitability

Presented by acclaimed Salon Business Coach Steve Gomez, this webinar will help to better understand, track and improve your cash flow management, and identify the key performance indicators that will ensure you can increase bottom line profit!

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The Ultimate Salon Stock & Budget Webinar

Stop your inventory budget from pouring down the drain, and get key tips to enhance your stock management plan, from award-winning Educator & Creative Director of the Chumba Concepts Hair Salon, Carl Keeley.

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World-Class Three Step Salon Retail Technique Webinar

HPS Salon Business Coach, David Barnett, takes you through his proven three-step salon retail technique that has helped salons around the world smash their retail targets again and again!

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The Phorest Academy: ‘How To Create The Perfect Salon Email Marketing Strategy’

In this one hour session, we will show you exactly how you can use email marketing to drive clients back through your doors, like never before!

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The Phorest Academy: The Ultimate Salon Reception Webinar

In this 2-part series by Valerie Delforge, learn how to build a winning reception team and that will radically boost the quality of your service and increase your revenue

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The Phorest Academy: Salon Instagram Masterclass

It’s not all about the likes! Join us on the Phorest Academy Instagram Masterclass and turn your account into a premier marketing game-changer for your salon.

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The Phorest Academy: Salon Retail Masterclass

Selling retail doesn’t have to be hard. Don’t miss this exclusive webinar in which you will learn the tricks and tactics to have retail flying off your shelves like never before!

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The Phorest Academy: Mastering Your Online Reputation

Ever wondered what to do to ensure your salon had the very best online reputation? Join us for this exclusive webinar where you will learn exactly how to take control of how clients treat, react and rate your business online.

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The Phorest Academy: Introduction To Snapchat

We’ve never been more individually targeted with information, new social media platforms, apps and advertising. Join us on the Phorest Academy Introduction to Snapchat and kick off your journey on the fastest growing network.

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The Phorest Academy: Salon Facebook Masterclass Webinar

There are 4 key, practical things that will ensure that your salon’s Facebook page becomes a client-booking engine. Join the next Phorest Academy Facebook webinar to find out exactly what these 4 crucial areas are.

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The Phorest Academy: Become A Client Retention Master

Theory can only get you so far. Join the next Phorest Academy Client Retention Masterclass and find out exactly how to get your clients back in more often, spending more.

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