Your salon business knowledge bank

From Instagram to your Phorest financials, we have a playbook for every one of your salon's needs.
Phorest Guides
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Resources

Campaigns

30Days2Grow

Take the 30Days2Grow challenge. One easy task, every day for 30 days, to bring the buzz into your salon or spa business.

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The Salon Owners Reopening Pack

Need help putting your salon's reopening strategy into place? Download this Reopening Pack with templates and resources that will help you reopen strong.

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Back in Business

Your salon reopening toolkit is here. From email templates to Covid-specific safety features, we’re helping you get ready for your Safe, Strong and Successful reopening, one step at a time.

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The Phorest Content Round-Up 2019

Get the best of our 2019 management, business growth, retail and finance tips and advice.

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Courses

The Ultimate Salon Management Course

In this exclusive 6-part Salon Management & Leadership course, hosted by Hair & Beauty Coaching Expert Valerie Delforge, you will develop your managerial skills and become the leader your business needs and your team deserves.

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eBooks

The Back in Business Playbook

Your guide to reopening strong, staying open safely, and getting your business back on track.

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The Salon Owner’s Ultimate Guide To Instagram

Take your Salon Instagram account to the next level.

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The Salon Owner’s Email Marketing Gameplan

One of the most effective ways to drive clients back through your doors, that is, once you have your plan in place!

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The Salon Owner’s First Steps To Online Reputation

The ABCs of navigating through your online reputation. Take control of how people treat, react, and review your salon business online.

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The Salon Success Retail Playbook

From interviews to display tips and social media advice, get the confidence you need to truly embrace the opportunity that is retail.

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The Salon Owner’s Ultimate Guide To Snapchat

Become an expert at the fastest growing social media platform ever, and drive a whole new generation of clients through your doors.

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The Salon Owner’s Ultimate Guide To Facebook

Get the tools and knowledge to become a salon Facebook Master by following this game-changing eBook.

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The Salon Owner’s Client Retention PlayBook

Salon management and marketing strategies that are guaranteed to have your clients flooding back through your doors like never before.

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On-Demand Webinars and Videos

Retain New Clients: Proven Strategies To Keep Them Coming Back & Spending More

Most beauty salons retain less than 25% of new clients for a second visit, but it doesn't have to be this way. Watch this webinar to get systems and strategies that can help you increase your new client retention rate.

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Inspire Your Team: Targets That Spark & Motivate Performance

Want to keep staff motivated, engaged and focused on their goals? Watch this webinar to understand what makes people feel both interested and capable of reaching their peak performance.

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Master Your Booking Process: Build Overflowing Appointment Books

Learn to be in full control of your booking process with policies and features you can turn on within your salon software to avoid last-minute cancellations and difficulties in securing bookings.

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The Booking Policy: How To Stop The Cancellation Rollercoaster

If your salon doesn't have policies to guide people in their interactions with your business, you're giving them the opportunity to do as they please. Watch this webinar for tips and trick on how to effectively manage your appointment books, keep them full and ensure your revenue is protected!

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Reopening Strong: Your Post-COVID-19 Salon Success Plan

Watch the on-demand webinar about your entire salon reopening strategy.  

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7 Ways to Revive your Salon Retail

Presented by acclaimed Salon 27 Owner, Amber Pope, in this webinar you'll learn 7 effective steps you can take to get your staff pumped to hit their retail targets.

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The Definitive Salon Finance Webinar: The Numbers That Matter The Most

No matter what level of success you have found in your salon, there is always room for more. And one of the most impactful places of salon growth has been right in front of you the whole time: The numbers. Presented by acclaimed Salon Finance Specialist, Gloria Murray.

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Financial Fitness – 6 Ways To Increase Profitability

Presented by acclaimed Salon Business Coach Steve Gomez, this webinar will help to better understand, track and improve your cash flow management, and identify the key performance indicators that will ensure you can increase bottom line profit!

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The Ultimate Salon Stock & Budget Webinar

Stop your inventory budget from pouring down the drain, and get key tips to enhance your stock management plan, from award-winning Educator & Creative Director of the Chumba Concepts Hair Salon, Carl Keeley.

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World-Class Three Step Salon Retail Technique Webinar

HPS Salon Business Coach, David Barnett, takes you through his proven three-step salon retail technique that has helped salons around the world smash their retail targets again and again!

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The Phorest Academy: ‘How To Create The Perfect Salon Email Marketing Strategy’

In this one hour session, we will show you exactly how you can use email marketing to drive clients back through your doors, like never before!

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The Phorest Academy: The Ultimate Salon Reception Webinar

In this 2-part series by Valerie Delforge, learn how to build a winning reception team and that will radically boost the quality of your service and increase your revenue

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Tools

Salon Marketing Calendar Template

Our free Marketing Calendar template gives you marketing tips, business building ideas and campaign plans for every month of the year.

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Point of Sale Audit Checklist

As featured on The Salon Marketing Show

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Post Lockdown Revenue Calculator

How much revenue will your salon need with social distancing restrictions?

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Check Your Salon’s Online Health Score

Take this short survey to find out what your salon's Online Health Score is and get an individual report on how you can set your salon up for success.

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