Where leaders love to learn

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re […]

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this […]

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the […]

A New Era, a New Look & the Gift of Growth

It’s 2004.  Phorest’s CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’s Software. “I wondered if I would […]

Make Sharper Decisions With Your Salon’s Data

No one knows more about your business than you do. Being a business owner can be an all-consuming reality. Along with the mental load of your own daily to-do lists, […]

Your Salon’s Secret Weapon This Christmas

The countdown is on. The busiest season of the year for salons and spas is just around the corner. And what a difference a year makes! Many regions are now […]

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. We are an industry driven by referrals. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special, magic power. […]

Celebrate Your Success: The 2021 Client Experience Award is Here!

Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that creating an excellent customer […]

The Future of Payments is Cardless

Hardly 30 years ago, plastic bank cards were the height of convenience. Now payment technology is progressing at lightning speed. There are estimates that the UK could be an effectively […]