Aesthetic Clinic Client Lifetime Value: Why Growth Starts After the First Booking

The most profitable aesthetic clinics don’t grow by filling more first appointments. They grow by keeping clients coming back for years. Client Lifetime Value (CLV), the total a client spends with you over the whole relationship, is the number that matters most. Phorest aesthetic clinic software is built to increase it by connecting rebooking, memberships, … Continued

How to Reduce Salon No-Shows: 5 Concrete Ways to ‘End It’ for Good

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. Eliminating no-shows completely might be unattainable, but you can reduce how often they happen and make sure most of them only occur when there’s a real emergency. Key insights The most reliable way to reduce salon no-shows is to … Continued

Salon Payments, Loyalty, and Reviews: How to Build Real Client Trust in 2026

The salons winning client trust in 2026 focus on three moments: how a client pays, how they’re invited back, and how they talk about the business online. Phorest’s platform (PhorestPay, TreatCard, Memberships, and Online Reputation) is built around all three, with Online Reputation designed to comply with Google’s review policies and current Australian consumer protection … Continued

Best Aesthetic Clinic Software Loyalty and Membership Features 2026

The best aesthetic clinic software in 2026 should handle scheduling, memberships, loyalty programmes, treatment plans, and reporting from a single connected platform. As medi-aesthetics becomes increasingly competitive, clinics that rely on fragmented systems with separate tools for marketing, bookings, and client records find themselves spending more time managing software than growing their business. This guide … Continued

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued

Digital Loyalty & Referrals: What’s New at Phorest

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it … Continued

Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They have been looking at the data and asking questions, all with a simple motive–to find out what the best salons are … Continued

Life On The Salon Floor: Using Treatcard to Increase Revenue & Client Loyalty

We all know how Phorest works, but how much do we know about the unique ways that its individual features are used by salons across the globe? My name is Niamh- I work as part of the Phorest Customer Support team and have over a decade of experience as a Salon Manager and Senior Beauty … Continued

How To Be Fully Booked Thanks To Salon Client Retention

If your salon has a steady stream of loyal visitors coming through its door, you can probably stop continuously chasing new customers and focus a little more on your salon client retention rates. You’ve done all the hard work already! Plus, a mere 5% increase in client retention can boost profits by 25%. Huge, isn’t … Continued