Premium Salon & Spa Marketing Software Solution

No other salon software does your salon marketing for you!

Phorest salon marketing software is like having your very own marketing team. Our salon marketing tools are expertly designed with salon and spa businesses in mind. Whether you own a barber shop, a hair, nail or beauty salon or a spa, Phorest salon marketing software is guaranteed to get your clients back in more often, spending more and generating referrals.

Salon email marketing templates

Tried & tested templates for all occasions

No other salon software does your marketing for you!

Phorest offers a whole library of ready-made SMS and email marketing templates to promote your salon or spa business and get your clients back in and spending more.

Search by occasion (Valentine’s Day, Mother’s Day, Christmas…) or by your marketing goals (increase bookings, sell more retail, promote a new service…) and find a tried and tested template you can use.

Now all you need to do is press send and watch the bookings roll in!

build your own salon marketing campaigns

So easy to build your own salon marketing campaigns

Have your own idea for a marketing campaign?

Create it with our easy-to-use email and SMS builder within the software.

Add your text, create heading, images and even call-to-action buttons that will link straight to whatever section of your online booking you choose.

stock images and image editor

Make your emails beautiful

Our campaign builder comes with over half a million images you can use for free – just search any topic to find a range of high quality images to choose from, or upload your own.

Add a personalised touch and a flair of your own brand voice with our built-in photo editor – add filters, edit photos, add links and fun overlay text to suit your message.

email spelling and grammar check

Not the most confident at writing?

Don’t worry – our campaign builder has a built in spelling and grammar checker to fix up any errors.

You can also send a test email to yourself or your colleagues before sending out to your client base.

personalise emails and links


People respond better when they feel an offer speaks straight to them! Automatically customise messages with your client’s name, the name of their preferred staff member, the salon branch they go to, and more.

Create custom buttons and call to actions within your emails to send users to particular pages of your websote or online booking area. Promoting a new staff member? Link straight to book with them! Have a promo on a particular service type? Link straight to your available slots for blow-drys or manicures!

segment your clients

Target the right customers

Send your campaing to all clients with a valid email address, or refine the list by clients with particular interests; clients who have had a particular service before; or clients who have or have not visited the branch for a period of time.

fallback SMS

Fallback SMS

Most salons only have email contact information for 30% of their clients. Don’t put all that effort into beautiful email marketing promotions, only to miss out on 70% of your clients!

Our SMS Fallback feature lets you send a link, via SMS, to clients that do not have a valid email address on their client card. When your clients click on the link in the SMS it will open up the email in its own web page where they can read all the info on your latest promotion and make a booking.

schedule email marketing campaigns

Plan and schedule

Do you have a busy period on the floor coming up and want to get ahead to plan for the next quiet spell?

Phorest salon marketing software lets you plan and schedule your marketing campaigns ahead of time. Create your SMS and email messages and schedule these campaigns to be sent out at a particular date and time.

Measure and track success

Measure and track success right to the till!

Because the marketing suite integrates seamlessly with Phorest’s other features, such as your point of sale and your client information, you can track success of each of your marketing campaigns right to the till.

See which clients engaged with each SMS or email and made a booking, the treatments or services they booked, how much they spent, their retail purchases and more!

You’ll know exactly which campaigns worked, how much they cost you, and how much return you made on your marketing investment.

Salon marketing ROI

Guaranteed to make you money

Sending marketing SMS to your clients is a surefire way to bring more money into your salon.

For every €1 a Phorest clients spend on SMS marketing, they make an average of 22 times their investment in sales generated!

more 5 star reviews for your salon

Get 5 star reviews online

No other salon software can be automated to help you get more 5* reviews on Google, Facebook and Yelp, generating referrals for you while you sleep!

Clients receive review requests after each visit, giving you invaluable client feedback.

5 star reviews get a follow-up prompt to post their review to your salon Facebook, Google or Yelp profile with one simple click.

See all review & reputation features


Autopredict & prompt clients to rebook when they’re ready!

Sometime clients aren’t ready to rebook at the till. Prompt them to rebook at the exact right time, and even get them back in a little sooner.

This industry-first tool uses machine learning to auto-predict when a client is almost due another appointment, and prompts them with an SMS reminder, making it so easy for them to click the link and book their appointment!

client reconnect

Client ReConnect gets lost clients back in

Haven’t heard from some clients in a while? Don’t let the relationship slip and risk losing them forever.

Another innovative feature from Phorest lets you segment and target clients who are overdue to rebook, getting them back into your salon and boosting your sales!

salon app

A direct line to your customers, in their pocket!

We’ll build you your very own salon-branded app to make it even easier to communicate with and market to your salon or spa clients.

Promote the current special offers and deals at your spa or salon, directly to your clients, through their phone.

Give your clients sneak peaks and insider content in the photo gallery – display your salon images, examples of styles, before and after pics and more!

See all salon branded app features

Easy migration

All our plans include tailored set up for your salon. We’ll import your clients, staff, services and products for you. Our migration specialists have years of experience in safely migrating client record information from most other salon software.

Free training for life

We’ll set you and your team up with comprehensive onboarding training; and you can book additional online training sessions with us for as long as you like. New staff starting in the future? No problem, we’ll get them trained up too at no extra cost.

Support second to none

Our friendly support team is on call Monday to Saturday, and they’re renowned for going above and beyond to answer your questions, big or small, as quickly as they possibly can. ‘Seirbhís go hiontach’ (excellence in service) is a driving mantra here at Phorest.

Phorest is the most trusted Salon Software provider in the industry


“…the leading salon appointment and CRM software company.”