Category: Sales & Marketing

Your Salon’s Secret Weapon This Christmas

The countdown is on. The busiest season of the year for salons and spas is just around the corner. And what a difference a year makes! Many regions are now […]

5 min

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. We are an industry driven by referrals. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special, magic power. […]

5 min

How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with […]

5 min

The 3 Marketing Emails You’ll Need for A Successful Salon Reopening

There are many vital elements to consider when looking at reopening your salon. But let’s say that you have your new schedule organised, your new opening hours set and your health […]

3 min

Spread Joy & Generate Cash Flow With Online Gift Cards

A connection with a customer might start with something as simple as them watching an Instagram Live of yours, or noticing your shop front while strolling down the street… but […]

3 min

Never Lose Faith: Successful Avenues For Making Money While Closed

When you look at the current crisis, the biggest concern is the sheer uncertainty of how long it’s going to last and what the long term impact on business will […]

3 min

Stimulating Salon Income In A Time Of Social Distancing

There is no doubt that we are in a different place than we were in February 2020, with many of us having to close our business doors due to health […]

3 min

Together, But Apart: Staying Connected With Salon Clients Through A Crisis

Over the days, months and years, you’ve put in a relentless amount of work to build your clientele. In salon clients who’ve been trusting you for a long time, you’ve […]

5 min

Coronavirus Cancellations: Don’t Panic, Just Do This Instead

There has been much panic throughout the salon industry over the recent weeks surrounding COVID-19, otherwise known as coronavirus. Panic over how some small businesses will cope with clients cancelling […]

7 min