Category: Sales & Marketing

The 3 Marketing Emails You’ll Need for A Successful Salon Reopening

There are many vital elements to consider when looking at reopening your salon. But let’s say that you have your new schedule organised, your new opening hours set and your health […]

3 min

Never Lose Faith: Successful Avenues For Making Money While Closed

When you look at the current crisis, the biggest concern is the sheer uncertainty of how long it’s going to last and what the long term impact on business will […]

3 min

Stimulating Salon Income In A Time Of Social Distancing

There is no doubt that we are in a different place than we were in February 2020, with many of us having to close our business doors due to health […]

3 min

Together, But Apart: Staying Connected With Salon Clients Through A Crisis

Over the days, months and years, you’ve put in a relentless amount of work to build your clientele. In salon clients who’ve been trusting you for a long time, you’ve […]

5 min

Coronavirus Cancellations: Don’t Panic, Just Do This Instead

There has been much panic throughout the salon industry over the recent weeks surrounding COVID-19, otherwise known as coronavirus. Panic over how some small businesses will cope with clients cancelling […]

7 min

The Client Is Paramount: Salon Owners Summit Speakers Who Have Emphasised This

At this year’s Salon Owners Summit, I spoke about how technology has advanced business in ways we could only have ever imagined. Who would have thought, ten years ago, that […]

4 min

How To Set Your Salon’s 2020 Vision With A Simple Framework

When attending a full-day conference, sitting down to listen to talks all day can quickly become exhausting mentally (and uncomfortable, physically). To stimulate blood flow and creative juices, the Salon […]

6 min

Thinking Differently: Your 2020 Blueprint For Salon Growth

Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day […]

8 min

Data Shows Retail Is The Main Driver Of Salons’ December Revenue

Any salon owner will tell you that December is the busiest month of the year, but what exactly does that look like?

2 min