Empathy, Understanding, and Patience: The Human Connection in Customer Service at Phorest

Having spent over two decades working across the global beauty industry, I’ve seen first hand what truly shapes a client’s experience. From managing luxury department store counters to leading education for premium brands, I’ve learned that exceptional service rarely comes down to technique alone.  The most powerful moments in customer experience often come from something … Continued

Beating the January Slump: Using OBM to Drive Bookings & Boost Visibility

For most businesses in the professional hair and beauty industry, January marks the quietest month of the year. While this seasonal slowdown is predictable, it doesn’t have to be inevitable. That’s where Phorest’s On Behalf Marketing (OBM) solution comes in. OBM helps salons maintain consistent marketing visibility and steady bookings throughout the year, without relying … Continued

Partnership Marketing: The Strategy Every Hair, Beauty & Aesthetics Business Needs 

In the professional hair and beauty industry, great relationships have always been at the heart of success. Today, those relationships are going beyond the chair and treatment room, expanding into the ways that salons, clinics, and spas market themselves.  In the age of information overload, consumers are bombarded with advertising, and traditional marketing struggles to … Continued

How Salons, Spas, and Clinics in Ireland Can Boost Client Loyalty – Without More Admin

Studies show that it costs up to seven times more to attract a new client than to keep an existing one, and in the current climate, every penny (and hour) counts. With rising overheads, limited time, and ever-higher client expectations, it’s no wonder that salons, spas, and clinics across Ireland are flipping the script on … Continued

How to Attract the Ideal Clients to Your Salon, Spa, or Clinic

Did you know that 80% of your future profits will likely come from just 20% of your existing clients? If you’re like many salon, spa, or clinic owners in the UK and Ireland right now, your appointment book may look full… but behind the scenes, it’s a different story. You’re spending more time managing late … Continued

OBM: Phorest’s Done-For-You Marketing Solution

Marketing is an essential part of running a successful salon, clinic, or spa business. But between managing appointments, leading a team, and delivering great service to clients, it can often fall by the wayside. Finding the time and headspace to focus on creating high-quality content and distributing it can often be a struggle. And even … Continued

Why the Most Profitable Salons in 2025 Are Saying “No” to Marketplace Platforms

A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed. The most profitable businesses – the ones with fully booked calendars, thriving teams, … Continued

Elevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest Tools

Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you’re juggling clients, managing a team, and running a business, finding the time to market can feel impossible. That’s why Phorest created its wide array of marketing tools for the professional hair … Continued

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued