How Phorest Uses AI and Smart Features to Boost Salon Operations

You’ve built a thriving business in the professional hair and beauty industry. But as it grows, balancing appointments, payments, staff performance, and client retention gets complicated, especially when each of those jobs lives in a different app. That’s where Phorest’s AI-powered features and smart technology come in. Phorest connects your bookings, marketing, payments, and reporting … Continued

What a “Simple” Payment Really Costs a Salon or Aesthetic Clinic

On average, salon teams spend 45 hours a month dealing with payment-related admin after the client has already left. This doesn’t mean 45 hours taking payments; it’s 45 hours untangling them. That time goes on cash-ups that take longer than planned, deposits that need chasing or explaining, and tips that raise questions rather than landing … Continued

Why 87% of Aesthetics Patients Want Booking Confirmations

A patient who has just booked a first appointment cannot assess your clinical work yet. They have not met the practitioner, nor have they seen the room. What they have is a message from you. New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States found that 87% consider booking … Continued

Why 86% of Aesthetics Patients Enquire Before They Book

Most patients contact a clinic before they are ready to book. New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States found that 86% had sent an enquiry to a clinic, and that the most common reason was not price and not availability. It was to learn more about the … Continued

Phorest Is Now a Certified B Corporation

Phorest is proud to announce that we are now a Certified B Corporation, joining a global community of businesses committed to creating a positive impact for people, communities, and the planet. Since Phorest was founded in 2003, we’ve wanted to build a business that genuinely cares about and supports the hair, beauty, and wellness industry … Continued

Built Over Generations, Ready for What’s Next: Why Goldsworthy’s Hairdressing Switched to Phorest

When your family salon business has been thriving for more than 60 years, changing its core technology is not a decision you make lightly. Josh Goldsworthy explains why Goldsworthy’s Hairdressing switched to Phorest, how the team made the move simple and why they have never looked back. Goldsworthy’s Hairdressing is a business built on legacy, … Continued

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Maximising Appointment Value: From Securing Higher Tickets to Flexible Add-Ons

When you’re trying to grow, ‘more bookings’ isn’t the only solution. Often, the biggest win comes from protecting existing revenue and maximising the value you get per appointment while still delivering exceptional service. In a busy salon, spa, or clinic, the diary can already be full, yet revenue can seep through the cracks: a deposit … Continued