How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Amplify Client Connection: How to Stay Present & Prepped with Phorest AI

Your clients expect the best from you. Fast replies, personalized service, and streamlined communication are all part and parcel of a modern client experience. These expectations put pressure on beauty and wellness businesses to deliver consistent results. That pressure shows up in two places: During these peak moments when your schedule is packed, you and … Continued

The Ethical Edge: Demystifying AI in the Beauty and Wellness Industry

AI is rapidly becoming part of everyday life. Across industries, it is being used to enhance efficiency and improve client experiences. As these tools become more and more accessible, many beauty and wellness professionals may be feeling both excited and slightly overwhelmed by what this shift means for their day-to-day. How do we embrace the … Continued

The Art of the WOW Experience

Achieving a “WOW experience” for clients is the goal – but are you consistently creating the same feeling for your team? In the competitive salon, spa, and clinic industry, being “average” is no longer good enough. It’s about cultivating a culture where engaged employees deliver extraordinary experiences – every single day. This requires you to … Continued

The Future of AI at Phorest

Every so often, an industry hits a turning point. These moments call for reflection – and they call for leadership. 2026 is one of those moments.  AI is no longer experimental. It’s rapidly becoming part of everyday business operations, shaping how teams communicate, how decisions are made, and how clients experience service. Across the salon, … Continued

Profit Playbook: Success Stories that Actually Work

Profit: it’s an uncomfortable topic for many salon, spa, and clinic professionals. Yet, without profit, a business cannot survive. Erin Kuhn Bhansali, President and Partner of Qnity, opened her keynote at the Salon Owners Summit 2026 by addressing that tension head-on. With over 15 years of experience transforming financial education and business performance in the … Continued

Delegate to Elevate

Booked and busy – what every business owner wants. While desirable, it does have its costs: sleepless nights and overwhelming stress.  Heather Harris knows this all too well.  A nationally recognised stylist, salon owner, business leader, and celebrated speaker, Heather brings a plethora of insight around entrepreneurship and leadership. As the Founder and CEO of … Continued

Caroline Hirons: Building a High-Performing Salon Culture

To kick off the keynote speeches at the Salon Owners Summit 2026, Caroline Hirons led the audience in a refreshingly honest take on the beauty industry. The award-winning ‘Queen of Skincare’, educator, best-selling author, and founder of Skin Rocks and Skin Rocks Pro, is known for her genuine, and oftentimes blunt approach to beauty.  In … Continued

Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner’s Summit

This year marked a major milestone for Phorest: the 10th Salon Owners’ Summit, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric – filled with laughter, learning, and a sense of shared ambition. Attendees left buzzing with ideas, … Continued