Category: Online & Social

5 Ways to Improve Your Salon’s Social Media Presence

In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social […]

The Salon Owner’s Guide to Social Media

How many times do you pick up your phone to scroll each day? According to statista.com, the average internet user spends over 17 hours per week on social media. As […]

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re […]

200 Million Instagram Users Check Business Profiles Daily – Are Your Clients Able to Book as They Scroll?

In 2020, Instagram celebrated its 10th birthday. Whether you can’t imagine a time before it, or you still feel like you are getting used to it, there is no denying […]

Together, But Apart: Staying Connected With Salon Clients Through A Crisis

Over the days, months and years, you’ve put in a relentless amount of work to build your clientele. In salon clients who’ve been trusting you for a long time, you’ve […]

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

As many of you know, the Phorest team is always open to helping out clients with their salon business questions in any way we can, and a recent request for […]

Online Defamation Explained: How It Can Impact Your Salon Services

By its 2009 definition, a defamatory statement is “one which tends to injure a person’s reputation in the eyes of reasonable members of society.” There are 3 ingredients that have to be […]