The Art of the WOW Experience

Achieving a “WOW experience” for clients is the goal – but are you consistently creating the same feeling for your team? In the competitive salon, spa, and clinic industry, being “average” is no longer good enough. It’s about cultivating a culture where engaged employees deliver extraordinary experiences – every single day. This requires you to … Continued

Sustaining Yourself in Business: Recognising & Managing Burnout – Insights from Peigin Crowley

At this year’s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her insights served as a powerful reminder that success isn’t just about capability—it’s about capacity. From Kitchen Table to Global Brand Peigin founded … Continued

Sustainable High Performance: Key Takeaways from Ronan Harrington’s Powerful Talk

Resilience and high performance go hand in hand, but too often, we confuse endurance for resilience. At the 2025 Salon Owners Summit keynote by Ronan Harrington, a resilience expert who has worked with industry leaders like L’Oréal, Deloitte, Meta, and KPMG, the audience was taken on a deeply moving journey—one filled with laughter, moments of … Continued

Building Healthy Salon Teams: Training & Mental Health for a Thriving Culture

When Daniel Mason-Jones stepped onto the stage at the Salon Owners Summit, he opened his keynote with unexpected vulnerability, saying; “I’ll be completely transparent. I’m so nervous. Do you ever get nervous?” A simple question, but a powerful one. Because if there’s one thing salon, spa, and clinic owners know all too well, it’s the … Continued

Christmas Miracles Are Made in August

You probably know someone who is already counting down the days to Christmas. We have to admit that we already have the Christmas season on our minds, too! After all, the festive season is one of the busiest and most lucrative times of the year for salons, aesthetic clinics, and spas. But the magic of … Continued

Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon

The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno’s performance at the 2024 Salon Owners Summit was part standup comedy, part motivational speech and earned him a standing ovation. He enthralled the crowd with his stories and straight-talking insights. In … Continued

Verna Wall & Rich Cullen: How the Best Salons Create and Maintain a High-Performance Team

Following on from the success of last year’s “Success Stories from the Salon Floor,” Phorest’s Head of Research, Verna Wall, and Lead Product Designer, Rich Cullen, took to the 2024 Salon Owners Summit stage once again to present more incredible stories from some of Phorest’s top salons. Over a year in the making, 2024’s “More … Continued

Nina Tulio on Leadership: Old School Vs New School

Bursting onto the 2024 Salon Owners Summit stage as day 2’s first keynote speaker, Nina Tulio was here to get the crowd pumped. Dancing on stage the music blaring from the speakers, she encouraged the audience to do the same, getting the early morning crowd energized and motivated for the day ahead. Her energy was … Continued

Ebook: Using AI To Simplify The Running of Your Salon [Real Examples & Prompts Included]

Are you a time-poor salon professional, stressed about the amount of time and energy you spend on admin and management tasks every day? You’re not alone. Despite being an industry dominated by creative, sociable professionals, many salon and spa owners report feeling stressed, overworked, and overwhelmed by all the tasks involved in owning their own … Continued