How to Upsell Products and Services in Your Salon, Spa, or Clinic

Upselling in a salon, spa, or clinic isn’t about pushing products or services – it’s about enhancing the client experience. By thoughtfully suggesting solutions that complement your clients’  needs, you help them achieve their hair and beauty goals, while also strengthening their loyalty to your business. Did you know that 44% of clients who experience … Continued

Give Your Clients Product Recommendations from the Experts They Trust…You!

It’s week three of the biggest new feature release in Phorest history, the Phorest Summer Collection. Have you been following along? This week we will focus on Expert Recommendations, a tool that helps your team sell more retail, available on the new PhorestGo 2.0 app.  In a world as fast-paced as the hair and beauty industry, … Continued

The Salon Owner’s Guide to Black Friday & Christmas

How prepared are you for Black Friday and Christmas? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full appointment … Continued

Stimulating Salon Income In A Time Of Social Distancing

There is no doubt that we are in a different place than we were in February 2020, with many of us having to close our business doors due to health concerns. We want to remain our clients’ first choice when we resume our normal services, and being proactive is the best way to stay ‘top … Continued

Data Shows Retail Is The Main Driver Of Salons’ December Revenue

Any salon owner will tell you that December is the busiest month of the year, but what exactly does that look like?

Protected: The Salon Retail Round-Up 2019

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Get Your Copy: The Salon Retail Success Playbook!

More often than not, stylists and therapists are afraid to sell products – for various reasons. The most common explanations we’ve heard about are: being scared to turn clients away, miss out on a tip or even just that “it’s not what they’re about.” A well- equipped retail offering provides a framework for you to … Continued

Fun Marketing Ideas To Boost Black Friday Retail Sales

In case you hadn’t realised it yet, Black Friday is slowly but surely creeping up on us all. Not to panic! You still have plenty more days to plan promotional activities that will lead to increased retail sales. For the occasion, listed in this article are a few online and in-salon/in-spa fun marketing ideas. Remember, you’re … Continued

How Much Salon Retail Products Should You Stock?

Have you ever asked yourself why you keep professional products in your salon? Or why it’s important for your business to sell retail? There is a simple answer. It’s because you have a responsibility towards your clients. A duty to ensure that you have access to the best salon retail products, which in turn allows … Continued