Phorest at The Heart of The Salon

Salon Life Before Phorest Was Challenging

Zeba’s old salon software system only “covered the basics,” according to Emily. As a fast-growing business, Zeba needed more than just an appointment booking system, so when they found Phorest “it felt like the perfect fit. It was everything we needed as a growing business.” While Phorest’s diverse range of features excited the Zeba team, they were understandably anxious about the move, thinking it would be a lengthy and complicated process. 

That, however, was not the case. Switching salon software was a fast, easy, and streamlined process, from data transfer to onboarding. Emily says; “It was just like another day in the salon. Phorest was able to take all our client history, records, and notes from the last 30 years and transfer them over… the whole process was seamless.”

Marketing That Generates Returns

As Zeba’s marketing manager, Emilly’s job is made easier with Phorest’s wide range of marketing tools. Phorest’s integrated email marketing, which allows the salon to send targeted, professional emails to clients, has generated a massive €67,000 in the past 12 months, averaging €10,000 per campaign sent, with no cost to send marketing emails. 

Zeba has also seen great results when trying out our new Phorest Ads Manager tool, which gives the salon a simple way to set up effective Facebook and Instagram ads and track the results of those ads right through to their register in Phorest.  Emily uses this to reach both new and existing clients, and the return on ad spend for their campaigns is averaging 318% – meaning that for every €1 spent on ads, they generate €4.18 in direct bookings from ad clicks. Emily commented: “As the social media and marketing manager, my life is so much easier with the marketing and ad suite… the feedback [from clients] has been nothing but positive.”

Saving Time is a Key PhorestPay Feature

As well as the operational changes that PhorestPay has improved for Zeba, the time it now takes to cash up is minimal compared to their old system. “Before, it would probably take me about 45 minutes to an hour… now it takes me like 15 minutes to cash up,” says Emily. After being asked what she’d do if she didn’t have the system anymore, she laughs; “I would miss everything…. If, for some reason, we had to [stop using it]… I’d be like; ‘Nope, I’m out of here. I can’t do it.’ There’s just so many things [in Phorest] that make front-of-house life so much easier, from management to reporting, to… everything!”