Welcome to the Salon Owner’s Podcast, Phorest FM Episode 60. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, Phorest FM is a weekly show that puts forth a mix of interviews with industry thought-leaders, salon/spa marketing tips, company insights and information on attending Phorest Academy webinars. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off.

Phorest FM Episode 60

Killian and Zoe dedicate this week’s episode of Phorest FM to a round-up of everything that’s happened in the month of January. Also on the show today are Phorest’s CEO, Ronan Perceval, and Product Director, Paddy Monaghan to discuss 2018 plans for the Phorest Salon Software product. And of course, from the most popular blogs to new contests and upcoming Phorest Academy Webinars, you’re sure to get all the marketing advice you might have missed.



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Killian Vigna: Welcome to the Phorest FM Podcast, episode 60. I’m Killian Vigna.

Zoe Belisle-Springer: And I’m Zoe Belisle-Springer. So this week’s episode is our monthly round-up of January’s most popular posts on the Phorest blog. We’ll discuss 7 wellness practices to add to your resolutions, and we’ll also have a look at some key elements to keep staff engagement high in your salon.

Killian Vigna: Also joining us on the show today are Phorest Salon Software CEO and Product Director Ronan Perceval and Paddy Monaghan who’ll shed some light on what’s coming up in the product this year.

Zoe Belisle-Springer: As always we top off the show with our upcoming Phorest Academy webinars.

Killian Vigna: So grab yourself a cup of coffee, sit back, relax, and join us weekly for all your salon’s business and marketing needs.

Zoe Belisle-Springer: Good morning Killian.

Killian Vigna: Good morning Zoe. How are you today?

Zoe Belisle-Springer: I’m very, very good. Thanks, yeah.

Killian Vigna: You’re back in Canada now, so you’ve literally just rolled out of bed.

Zoe Belisle-Springer: Pretty much, yeah. Yeah, it’s early days here, but… and it’s very snowy. We’ve got a… well, I came back in a good temperature, it was minus 40 real feel, about three weeks ago. So I came back …

Killian Vigna: Is that Fahrenheit? Degrees.

Zoe Belisle-Springer: No, no. That’s Celsius, yeah. Living in a cold country.

Killian Vigna: Yeah, and it’s your first week working in your own office.

Zoe Belisle-Springer: Yeah.

Killian Vigna: How is that treating you?

Zoe Belisle-Springer: It actually been going really, really well. I was curious to see how the podcast was going to go, but it seems to be going really well anyway, so…

Killian Vigna: Yeah, I mean I still can’t get over the fact that it’s like half two and you’re just waking up. I’m like my day’s nearly over Zoe, come on, get up earlier! So yeah what better time to, I suppose for our episode the first one where we’re separated and it’s the monthly roundup.

Zoe Belisle-Springer: Yeah so, like I mean this month there’s loads of things that went on. There was the Salon Owners Summit kicking off right at the start of the year. So we’ve obviously covered that in the first episode this year on Phorest FM. And then we had Inside Phorest, so we had that live episode. We also had MJ on the show speaking about her business model that’s a bit more a… it’s a mobile B2B2C, sorry. And so on the blogs, because usually, we’d have that blog episode in the middle of the month, but we didn’t, so on the blogs this month, there were two articles that kind of stood out and one of them was wellness trends and things that you can add to your daily routines.

And I think, like we were just chatting there offline, but I think we’re pretty aligned on that one, yourself and I. So things to do with breathing, being mindful, and getting loads of sleep, dodging negative thoughts and emotions… there’s actually really funny video, I don’t know if you watched it, and if you’ve seen the blog anyone who’s listening, but there’s a really funny video about that in that blog. Then practicing gratefulness, so for those who really enjoy that kind of stuff. And you know Mimosa Beauty, Jenny Lawson from Mimosa Beauty even had a 25-days to gratefulness, she ran it in December and that’s going to be something that’s going to be huge in 2018. It’s just everybody’s kind of going back to loving themselves and you know, taking care of themselves and stuff like that. So there’s also like, doing a few social media detoxes. Spending time in nature, reconnecting, because we are after all, constantly on our phones. I mean you know this yourself as well, and the salon is no different… the salon industry is no different, you’re always promoting yourselves on Instagram, or online bookings and this and that.

So it’s nice to sometimes take a little bit of breather, and just reconnect with nature. It really helps to just clear your mind, clear your thoughts. And then there’s a few other things, like loving your body, and that also something that’s going to be huge in 2018, apparently. There’s these massive trends that everybody talks about online at the beginning of the year, so that’s one, and then the last one would be to unwind with yoga. And personally, that’s something that’s really big for me. That really helps me, and I think you’ve started doing a bit of yoga yourself?

Killian Vigna: Yeah, I mean like I’m just looking at this list. There’s seven things here, and now some people might turn around and go, “Oh yeah, that’s all well and good, but I just don’t have the time.” But being honest, we’ve had quite a hectic January, and it wasn’t something that we kind of said we were going to do… it just kind of fell into place. I don’t know about you, Zoe, but especially for me, I started doing a bit of training for running, because I’ve got an event coming up, and I realized, well I need to get more flexible and better core, so I’m going to add in yoga one day a week, and that yoga then helped me with my breathing.

And I’ve noticed when things do get a bit busy and hectic, I’m able to kind of sit in my chair and take… like breathe in deeply for four seconds, which are like a belly full of air, breathe out again. It just kind of came from the yoga. The yoga came from the running. The running, I go running along the coast in the evening, like one, two days a week. And then, because you’re exercising, you’re kind of… I know the whole love your body, but you do start to kind of feel changes about your body and kind of do start to kind of appreciate yourself more and stuff like that. So, its just kind of start off with one thing. Oh, and also I’m so tired now in the evenings.

Zoe Belisle-Springer: (laughs)

Killian Vigna: I sleep like eight, nine hours sleep easy.

Zoe Belisle-Springer: Like a baby!

Killian Vigna: Yeah its like pick one thing… like a baby… but pick one thing and the rest of it will build from there.

Zoe Belisle-Springer: Yeah, so… no there’s definitely things you can integrate. And like do you remember when we had that blog about the daily habits and stuff. You know it’s not about trying to do all seven at the same time. You’re going to demotivate yourself, to a certain extent. Just try to add one at a time and you’ll see that they’ll all kind of fall into place one after the other, a bit like yourself like you said with the running, and then nature, and then being wrecked so you sleep well… and this and that. So it all kind of falls into…

Killian Vigna: Builds up…

Zoe Belisle-Springer: Yeah it builds up… yeah exactly.

Killian Vigna: And that was a question we asked at the Phorest Live, we asked Paul, Sean and Jenny this… we were like are you more focused on kind of goals and metrics or do you prefer to build smaller habits in? And for me that was just, alright I’m going to spend half an hour to an hour on myself, outside of work. What be it running, be it just chilling, relaxing… and I started off with 20 minutes in the evening and then realized I could do more, I could do more. Until, like eventually, you still have to go home, do your laundry, you cook and then you’ve got kids and stuff like that. But just start off small, start off with 10 minutes. Then move up to 15, then move up to 20. You’ll know yourself than when you’re running out of time, but keep that time to yourself.

Zoe Belisle-Springer: Yeah, no it’s really, really important. And I think the start of the year is just the perfect time to start a new habit like you said. So, yeah.

Killian Vigna: Yeah.

Zoe Belisle-Springer: And then our second very popular blog this month, now you Phorest clients will obviously… and subscribers, will obviously receive the monthly roundup by email and there’s always four in there, but this episode we’re going to keep it to two. So the second one we’re going to chat about is the staff engagement and that one was written by Valerie Delforge, one of our guest contributors. She was also speaking at the Summit and she was actually looking back at her presentation at the Summit on this blog. So she…

Killian Vigna: Yeah she got great feedback,..

Zoe Belisle-Springer: Oh yeah!

Killian Vigna: And she decided to kind of follow it up.

Zoe Belisle-Springer: Yeah, absolutely. And I think it was really good move as well. Usually we kind of discuss the topics in advance and this one she was just like, do you want… if you want I can you know, look back on my experience at the Summit and talk a little bit more about… like specific, four key elements to keeping staff engaged in 2018. Because obviously, I mean the salon industry constantly changes, and the work industry… the work mentality of people also changes throughout the years. And now we’re going more towards a culture industry and you know, experience and stuff.

So, the four main takeaways from this blog is essentially that your structure should be the heart of your success and what the team kind of adheres to. So this would include your budget, you know, it would include pretty much every structural thing. So you know, think about your SOP manual, your procedures and stuff like that. Then you’d have the customer journey, so this is something essential, I mean it is crucial to managing your salon. So having a look at that and having a look at how you can improve that, possibly even throwing a meeting with your whole team to see if you can improve on some things… that could be something to consider. And then the third one… it’s essentially all about mindset. So think about time management and then think about work/life balance. It’s all about making sure that you keep a certain balance within everything.

And then four… the last key element, sorry, would be about staff and individual growth. Now she says exactly, “Personally, I don’t mind staff becoming bigger than me, I want that. Their success is my success and being seen as a leader will push me forward.” So what she means by that is essentially is just, you know try and get to know your staff, know what they want, know what their goals are. Like, do they want in the future open a salon? Do they want to perhaps get better at colouring? Or do they want to get this new training so that they can get a new skill? And if you contribute to their goals, they will be so grateful for that and they will automatically reciprocate for your own goals for your own business. So it’s a win, win at the end of the day. Yeah.

Killian Vigna: Yeah, like that last point is very good. Because in the blog she talks about, I suppose what you said at the start of this blog, we’ve moved away from a culture of people who are happy to just come in and do their nine to five and that’s it. Put the head down and get on or whatever, A-B-C. Now we’ve moved into a culture where people are actually looking after their career progression, their personal development and stuff like that. So people want jobs that they can develop in, flourish in. And one example that she was saying here was, she had 23 staff members that all wanted to be managers. But it’s not possible to train 23 people to be managers unless you’re going to open up 23 salons.

Zoe Belisle-Springer: Yeah.

Killian Vigna: But what she did do was kind of actually talk to them and go, well… what is it you want, like you want to be a manager but what do you want to be skilled in other than kind of being a hairstylist and stuff like that… what extra skills do you want to learn that you can get in the business side? And she was saying that some people wanted to be better at admin, some people want to kind of work toward the books or specialize in marketing or things like doing salon marketing. So she got them involved in those courses, so instead of 23 managers, she now has 23 people taking care of all areas of her business.

Zoe Belisle-Springer: Yeah no exactly, you couldn’t have said it any better. And now so…

Killian Vigna: So now we have head of product Patty Monaghan and we have CEO Ronan Perceval here to join us on the show. And we just thought we kind of, after having the Salon Owners Summit and then the Inside Phorest where we had clients come in, give feedback around the product, we just thought it’d be a good idea to get you guys in and see where is Phorest going in the next 12 months and kind of what tools you have lined up or anything like that.

Paddy Monaghan: Yeah, in terms of the product and what we’re trying to focus on, what we’ve seen a lot in the market and what we’ve heard a lot is that retention is key… and we all know this in this industry, that it’s all about retention. And so, if you’ve got alternate tools out there that are trying to find you new clients, we can see that salons that focus on getting their clients back in more often and with a lot better performance in terms of revenue and retention and just loyalty in general from the clients. So our entire focus is around building tools, and in particular marketing and messaging tools that are built around the sole purpose of getting in touch with your clients and keeping them coming back in more often. So that can be things like more details marketing tools to segmented clients so that you can easily identify you know really high-value clients that have stopped coming in. Or people who are likely to try another service based on other peoples behaviours. Things like this so that you can do really small targeted campaigns as opposed to big broadcasted marketing offers or need discounts because we’re trying to find ways to do this without discounts and focus on retention, so.

Killian Vigna: Yeah and I mean like every end user is different so you can’t just use one message for everyone because it doesn’t relate to everyone. And then you’re alienating people as well.

Paddy Monaghan: Exactly! Like we’ve got a key feature in our marketing suite called ReConnect, Client ReConnect. And what that does is it uses each clients booking patterns on each different service to determine how often they should come back in. So someone might have a different kind of cycle for how often they come in to get their hair colour done versus someone coming in to get their nails done and might be more regular. And so the system has to be intelligent enough to know when that client could be or should be coming back in so that you can kind of send a message at the right time and get them booking in again. And over the next year, our plan is to invest more than we have ever done before in improving those tools to give salon owners everything that they need at their disposal to bring their clients back in more often, from loyalty and apps and marketing messaging.

Ronan Perceval: Yeah, and one of the things I ran that client reconnect, is so Client ReConnect is really powerful and amazing results. But there’s two aspects to it that I think we could… we know we can improve. And one of them is that it only works after the third appointment. So most of the churn in a salon is actually in the first three visits so, like the funnel that we’ve always worked off is roughly like if you have 100 clients come in brand new, only 50 will come back and visit. Only 25 will come back for a third visit. So you’re losing like 75% of new clients within three visits.

Zoe Belisle-Springer: So the first time retention is kind of the aspect that we’re going to tackle this year.

Ronan Perceval: Yeah we’re going to tackle that this year. And it’s harder to tackle that because traditionally if they’ve been in three times than we can see what their booking cycle is. So we know that that person comes in every eight weeks. So, therefore, if they haven’t been in after eight weeks, on the fifth time or the fourth time we can hit them with a message.

Paddy Monaghan: In a reliable way.

Ronan Perceval: Yeah, so how do we do that for people who have only been once? They don’t have a pattern and we have to figure that out. And we do, we have a lot of data to figure that out and we really want to do stuff around that.

Paddy Monaghan: Yeah, right now probably my primary mode on thinking like that is that loyalty is key, loyalty programs are key for that. So you know, we have a lot of work around loyalty here, but one of the areas we’re looking at is how can you get that client from the first visit to their fifth visit. How can you use different incentives that aren’t discount based to try and incentivize that client to become a regular client and then ReConnect to keep them as a regular client. It’s kind of splitting loyalty up into two. So getting those early clients regular is a…

Ronan Perceval: And then the other thing to do with ReConnect is to automate it. So at the moment, you still have to go in and send the messages. And everyone that does that gets amazing results. But you know so many people are too busy, you know you’re in your salon, like you know you’re mad busy during the week and you have stuff going on at home and then you just forget to do that. You know what I mean?

Paddy Monaghan: Yeah.

Ronan Perceval: So we need to automate it so that everyone gets impact every month. Or whatever seven or ten or 15 clients that you are potentially losing each month that you save them…

Paddy Monaghan: And that you know what’s happening. In terms of marketing tools across the board, a big piece of feedback that we get is around kind of being clear with how it’s working, what’s working and what isn’t. And what clients are we losing and what clients are we keeping. And kind of the return on investment on marketing. So a big area that we’re looking to improve this year and probably early in the year is on better metrics of analytics and what’s happening with your clients. So if you send them a marketing campaign we should be able to tell if they opened that email, if they clicked through that email or SMS, if they found a slot they wanted online, if they booked, if they turned up in the salon, if they paid cash or credit card. Did they buy a product? Did they rebook? And to give you that kind of clear view of the full lifecycle of a client. So if, you send a marketing message, how much revenue did you actually get from that? Because potentially you may have gotten a client from three visits to five visits and that may be worth a lot of money down the line if they keep re-booking as well. So to get clearer on analytics is going to be really important.

Zoe Belisle-Springer: So are you actually hinting at a brand new email editor in the product this year at some point?

Paddy Monaghan: Yeah, actually I would go just beyond an email editor, its a brand new marketing suite is what we’re going to be building in the product this year. So we’re putting a lot of work into it right now. We’re going to be building with all the latest technology, you know drag and drop images, real kind of web-based editors, which are really powerful. Really targeting of clients so instead of having to build kind of rules, you can just select I want high-value clients, who spend a lot of money, no recent visits and facials for example.

Killian Vigna: And this is the type of stuff that you were talking about at Inside Phorest, and what was the feedback from that?

Paddy Monaghan: Yeah I mean for us we hear a lot of feedback from people who use multiple tools. So you got people who use things like MailChimp or other marketing tools and they use Phorest as well. And those tools can never give you the full cycle picture, but Phorest can because we obviously have the appointments’ book itself, we know if they’ve already booked, we know if they’ve bought product. So some of the feedback that we have gotten is that they want… our clients kind of want to kind of consolidate that and have one place to send all of their marketing because you know it’s where all of your client data is and you know why not use all of that data for better targeting instead of having to use a separate tool. And that a kind of key piece of feedback.

And another piece of feedback outside of marketing, but it’s a real key driver to retention, and that’s your staff’s performance. So a big piece of feedback we’ve been getting is how to help motivate staff, manage staff and help them towards achieving the performance that they can achieve. And that can mean incentivizing staff towards their retention rates. And actually not just running marketing tools but also operationally a salon. Kind of getting everyone on the same page, everyone looking at their retention, everyone incentivized against retention. And we’ve heard some really good feedback through our Customer Success Team of salons who actually using client retention as an incentive for commissions. Which is kind of a really radical idea, really. Which, is clients who hit really high retentions could potentially have a staff who have high retention rates could potentially have a higher retention rates. Which, would really, really drive home that retention. So that’s an interesting area for research.

Killian Vigna: And that’s what Sean from our live episode recently, that’s what he was reiterating as well. It was a report that he felt was under utilized, was staff utilization, making sure you’re getting the most out of your staff. And now, not only are your staff doing more haircuts and stuff like that, it’s more product upselling. And what you’re reporting, you’re saying instead of using multiple platforms, you’re now getting a more holistic approach around your business in one system.

Paddy Monaghan: Exactly. And it’s spreading that data as well and actually giving your staff on their phones a real-time of how they’re performing, how many products have they sold versus how many you want them to sell. How are they doing today, this week, this month, this year. And just kind of sharing that information with them. And that can help drive them when they see they’re only one product sale off their target for the month they’re going to drive a little harder to hit that. You know?

Killian Vigna: Yeah, so even from my own experience working in a shop, I know it wasn’t a salon, but once you were shown your KPI’s you were more motivated. And you also start thinking outside the box of well, how can I help? Because you’re seeing your targets, you’re seeing the companies targets and it just gives you that much more drive as opposed to I’m turning up to work and I’m doing A-B and C.

Paddy Monaghan: Yeah exactly. In terms of even setting the goals and targets like that, that’s even tricky as well. And we’re putting a lot of work into that. So we will help the salon to set targets so that they are actually achievable. Because a Monday in January is very different from a Saturday in December, and our system knows that. So we have the capability of distributing those targets so they’re actually achievable for staff. And it’ll motivate them rather than demotivate them.

Killian Vigna: So with something like that then it kind of take in how busy your salon, like it takes a lot of factors in to realise, alright you’re a small salon, you’re a big salon. It’s not just across the board targets.

Paddy Monaghan: Exactly, it’s even for your salon, you know for whatever reason in your area Friday might be really busy for you. We’ll know that and we’ll know that your staff could be have possibly slightly higher targets on a Friday than a Tuesday say. I would say if the main two things we’re going to tackle this year, it’s completely redeveloping our marketing, and completely redeveloping our reporting. With things like staff targets, retention, all that stuff.

Killian Vigna: Well I know from my own experience in the marketing I can’t wait to see that email editor.

Paddy Monaghan: Yeah they were two major areas that we kind of wanted to tackle them. Like we have so many opportunities and things … trends that we’re seeing in the market that we want to research as well, and look into more. And we haven’t quite figured out what our solution will be for it. But like, you know Ronan, I know you were hearing a lot of feedback around Instagram, for example.

Ronan Perceval: Yeah so like, we always use stuff around social media, you know we were the first to do stuff around Snapchat. Probably a year and a half ago now. You know like we would always be a first mover in terms of integrating a new social platform for salon owners to have them, communicate with their clients. And we’ve had the Snapchat stuff so we have like you can share Before and After photos on a Snapchat from Phorest Go.

Zoe Belisle-Springer: You can also build your audience on Snapchat by sending the SMS as well with the campaign. Yeah.

Ronan Perceval: For Instagram, I think it’s clear that Instagram in the hair industry especially, basically is the be all, end all in social media.

Paddy Monaghan: Yeah.

Zoe Belisle-Springer: Oh yeah, 100% yeah.

Ronan Perceval: I think the most posted thing on Instagram is cats and the second most posted thing is hair.

Paddy Monaghan: Yeah yeah yeah yeah.

Ronan Perceval: So like the… So that basically, that hair is just a huge thing in the hair industry. And in beauty too with nails and all the visual side of beauty. Like we definitely can do more around that. And we have some ideas around Instagram. And I think particularly around Phorest Go, because Instagram is obviously mobile only. So the idea would be to… How do we empower the therapist and stylist in particular to be able to like incorporate Instagram into their daily routines more? Which will give them and the salon a much bigger profile, which therefore leads to more people coming back and new people, new people.

Paddy Monaghan: You’ve got some amazing stylists out there who are kind of building an Instagram portfolio and if they actually take those photos through their Phorest Go app, our thinking is that, that could become a central portfolio for the salon. And the salon owner can then pick and chose the best work from across all of their stylists and start kind of sharing that on Instagram, maybe watermark it with the salon’s logo and start to build a brand from there. You know I think hairspiration was one of the leading hashtag trends on Instagram as well. So you know, getting salon owners on top of that trend and then giving them all the content to do it.

Killian Vigna: Yeah, because we’ve talked about salon owners encouraging their staff to promote their own work, so even though they’re promoting their own work it’s through the salon. So is that going to be the same thing, it’s the staff members promoting their work and the salon owners just kind of curating that content?

Paddy Monaghan: Yeah well you know there’s a lot of things we could do here. We don’t necessarily have it fully nailed down, what it is. And we’re talking to salon owners about it right now and we’d love to hear from anyone listening if they have more ideas around this. But really what we’re thinking about is things like building the salon’s brand as well by like watermarking images.

Killian Vigna: Yes.

Paddy Monaghan: And when the stylist build their Instagram portfolio, sharing that imagery with the salon, so the salon can use it on the salon’s Instagram page as well. You know and trying to build their brand through the talent of their staff.

Killian Vigna: So it’s kind of cross promoting each other.

Paddy Monaghan: Exactly. Yeah.

Ronan Perceval: Yeah. And like there is more tools around booking on Instagram and all that kind of stuff as well. So like from a salon’s point of view, it makes sense for everyone to be building that up and then taking bookings directly through that as well.

Killian Vigna: Well imagine if like that you followed the hairspiration hashtag and you saw a barber or hairstylist you like, you could just click their profile and book them. And like obviously you’d have to know where the salon is. But to be able to do it, that straight away, that quick.

Paddy Monaghan: Having those digital channels opening up like that.

Killian Vigna: Yes.

Paddy Monaghan: That’s what Phorest is all about. Kind of giving salon owners the power to kind of work on digital channels and digital marketing and online bookings and all this kind of stuff. And branded apps, all of these things we want to give the salon owner the power to have them. Have those tools at their disposal, basically.

Killian Vigna: That sounds great. I didn’t even know that was an idea!

Zoe Belisle-Springer: Yeah.

Killian Vigna: And just on that before you let us go…

Paddy Monaghan: Yeah.

Killian Vigna: If someone does want to get in touch with you to kind of come up, brainstorm some ideas, how would they…?

Paddy Monaghan: The best chance is just by emailing us directly. So <product@phorest.com> will go straight to myself and the product team and we will kind take that… Probably set up a phone call with you and have a kind of chat through your ideas.

Killian Vigna: Yeah.

Paddy Monaghan: We are… we couldn’t be more open to this stuff. We know that the best ideas in Phorest come from our clients. So you know, we’re open to any and all ideas that come from our clients.

Killian Vigna: Well it’s all well and good building a product we think will work, but unless you’re actually going to use it…

Paddy Monaghan: Exactly.

Killian Vigna: What use is it?

Paddy Monaghan: Like you guys know how to run your business, we’re just giving you the tools to do it better.

Killian Vigna: Brilliant, well thanks so much for joining us lads.

Ronan Perceval: Cool, welcome lads.

Paddy Monaghan: Thanks guys!

Zoe Belisle-Springer: Thank you!

Killian Vigna: So yeah Paddy and Ronan, always good to have on the show. Because it’s always, like they said we like to be transparent about our system. And like we can only develop it based on your feedback so, the more we can talk about it and the more we can say that we have planned. I suppose, it kind of keeps you guys involved, keeps you in the loop. And you can get back to us and go, well hang on, I think you can try this or you can try that. So like they said, if any of you have any ideas of how Phorest can integrate with Instagram just shoot them an email at <product@phorest.com>.

Zoe Belisle-Springer: Yeah so our last section to wrap up the show essentially, Phorest Academy webinars, as usual. So we have a few coming up, they’re not exactly…

Killian Vigna: They’re not close.

Zoe Belisle-Springer: This week… well yeah they’re not this week, but they’re coming up soon enough. So HR, Recruitment and Training with Valerie Delforge, is the fifth episode or webinar of the Salon Management series that she’s been doing since a few months now. That’s on February 5th from 2 pm to 3 pm, UK/Ireland time. Or 9 am to 10 am US Eastern time, and what she’ll talk about there is ensuring you hire the right team the first time around, crafting your training and HR process and managing generation Z. And the second one that people have been quite enthusiastic about on Facebook when I posted this just recently, was the Salon GDPR Introduction Masterclass. That will be with Connor Keppel our Head of Marketing at Phorest, and that’s on Monday, February 12th at 10 am to 11 am UK/Ireland time and the only reason why I’m not saying any US time is that actually American businesses are not affected by this. GDPR is solely affecting the European Union.

So in this webinar you’ll kind of find out how you can ensure that your salon is ready for the new and mandatory law that will be sweeping Europe in May 2018. So definitely jump onto that. If you want to sign up for any of those two webinars, all you have to do is go onto our Facebook page in the event section, find the webinar that suits you, click ticket information, save your spot. As always it’s free, it’s just that way you’ll get your unique link through your emails once you sign up.

Killian Vigna: Cool and then to wrap up the show you’ve got one more announcement Zoe?

Zoe Belisle-Springer: Yeah so as usual we’ve kicked off again our monthly social media giveaways, so we’ve got one running at the moment. It’s on until February 5th, its… you get the chance to win a goodie bag from the Salon Owners Summit 2018. So if you want to participate in that its on the blog, it’s on Facebook as well. All you have to do is fill in your details and that’s it your in! There’s four goodie bags to win, so definitely jump in on that, there’s loads of things in there, including Tabatha Coffey’s book Own It!. So that’s it for us today. Thank you very much for tuning in. If you have any comments, if you have any feedback, please feel free to leave us a review. We’re on iTunes, we’re also on Stitcher this year, so leave your review either there or hit us up on social media that’s not a problem either. Don’t forget to subscribe, have a wonderful week, and we’ll catch you next Monday.

Killian Vigna: All the best.

Thanks for reading!


Catch up on the previous Phorest FM episode, or check out the next Phorest FM episode!

Note: Phorest FM is designed to be heard, not read. We encourage you to listen to the audio, which includes emotion which may not translate itself on the page. Podcast transcription by Rev.com