7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed … Continued

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As a salon or spa owner, embracing the power of social media can help you … Continued

5 Salon Social Media Hacks For Effective Marketing

Social media marketing is a powerful tool that all businesses should be utilising to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in. Social media hacks are simple, effective strategies that can … Continued

10 Tips To Perk Up Engagement On Your Salon Instagram Profile

Instagram continues to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and centre. We understand the challenges you face in staying ahead, so we’re here to share 10 detailed Instagram tips to help you grow audience engagement … Continued

Ebook: Using AI To Simplify The Running of Your Salon [Real Examples & Prompts Included]

Are you a time-poor salon professional, stressed about the amount of time and energy you spend on admin and management tasks every day? You’re not alone. Despite being an industry dominated by creative, sociable professionals, many salon and spa owners report feeling stressed, overworked, and overwhelmed by all the tasks involved in owning their own … Continued

Phorest’s Guide to the Art of Salon Photography

The hair and beauty industry thrives on visual storytelling. Our services promote not only self-care but also self-expression. Whether through a striking hair transformation, fresh nails, or skincare that leaves them glowing—we help our clients declare to the world, “This is me.”  Yet, how do we tell the story of our own businesses? How do … Continued

5 Ways You Can Use Video Marketing To Promote Your Salon

In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise their offerings. Incredibly, in research conducted by Hubspot, it was unveiled that: 91% of businesses use video as a marketing tool 92% of these say … Continued

Protecting Your Instagram & Facebook From Hackers: Two-Factor Authentication Explained

Do you use Instagram and Facebook to promote your business every week? What would you do if these advertising platforms were suddenly taken away from you? Have you ever worried about your Instagram account being hacked or stolen by someone else?  We all have heard horror stories of businesses that have amassed an online following … Continued

5 Ways to Improve Your Salon’s Social Media Presence

In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social media should be an essential part of your business marketing strategy.  One of the first things that people do when they hear about a new … Continued