Category: Social Media

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name […]

Workshop Your Social Media Strategy with The Creative Society

As of 2023, over 60% of the world’s population uses social media, making it one of the most direct and cost-effective ways for business owners to reach their customers. However, […]

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small […]

5 Salon Social Media Hacks For Effective Marketing

Social media marketing is a powerful tool that all businesses should be utilising to reach larger audiences and promote their brand. However, with so many businesses using social media, it […]

10 Tips To Perk Up Engagement On Your Salon Instagram Profile

Instagram continues to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and […]

5 Ways You Can Use Video Marketing To Promote Your Salon

In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise […]

Protecting Your Instagram & Facebook From Hackers: Two-Factor Authentication Explained

Do you use Instagram and Facebook to promote your business every week? What would you do if these advertising platforms were suddenly taken away from you? Have you ever worried […]

5 Ways to Improve Your Salon’s Social Media Presence

In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social […]

Thinking Differently: Your 2020 Blueprint For Salon Growth

Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day […]