Phorest's Scheduling Tools Increase Bookings & Cut Down Admin

More Appointments with Less Admin

With two hair salons in Brisbane QLD, Togninis needed a tool that would help them get more bookings without the time-consuming admin. Watch how they achieved a 10,000% ROI using Phorest’s rebooking reminder SMS tools, reducing their no-show rate to 2%.

Click play on the video to hear their story ▶️

The rebooking SMS is huge for us in the salon. Anyone that's been missed and didn't rebook at the time of appointment gets a rebooking reminder from Phorest. At the moment, we're running at a 10,000% return on investment from those rebooking SMS!"

Kristian & Tracey Tognini, Owners

Togninis, Brisbane Australia
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With Phorest, Togninis achieved:

10,000% ROI

from sending automated Rebooking SMS

Improved booking experience for clients

With their branded booking app

No-show rate with appointment reminders

Scheduling Admin was Becoming Overwhelming

Togninis Hair is vibrant, family-run salon with two locations in Brisbane QLD. Speaking to owners Kristian and Tracey Tognini, they explain how they wanted a salon software system that better streamlined the management of their salons.

Before switching to Phorest, Togninis found that:

Client communication was lacking, despite their in-salon commitment to providing exceptional customer service
In-salon consultations were time-consuming
Time was wasted with clients calling the salon to book appointments, or booking the wrong services
There was no client feedback to help the team address small issues before they became bigger problems

As a result, the salon experienced a high no-show rate, where clients were missing appointments and not calling in advance to reschedule.

Using Phorest to Save Time

One of the first things Togninis noticed after implementing Phorest was how much manual admin time the system cut out. From online bookings to appointment reminders, the team no longer had to manually contact clients, and therefore experienced a more streamlined process;

“The appointments, absolutely, save us the most time,” says Tracey. Kristian nods, elaborating; “If we couldn’t use Phorest anymore, I would miss the appointment book the most. Phorest works while I’m sleeping. Online bookings are on 24/7. So, basically, there’s a data collection point there, where people can make bookings. Phorest collects the data for everything [and stores it in] the client cards that we need for that day. It sends all the reminders and all the SMS confirmations before we even start the day and wake up.”

Multi-Location Compatibility Makes Everything Easier

As a hair salon with two locations, being able to manage both at once is vital. Using Phorest, Tracey explains how she can:

View schedules across both locations at a glance
Schedule team members between locations quickly and easily
Book clients across either location from one system
Manage last-minute bookings by quickly checking each location’s schedule and availability

“I can view exactly what [the team] have happening in their day at either salon… it’s a great function to be able to keep your business in order” she says.

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Using Apps to Streamline Bookings

As well as the desktop system, Togninis makes use of Phorest’s staff app, PhorestGo. Available on any iPhone or Android device, PhorestGo allows the team to access the Phorest system and manage their schedules from anywhere. Kristian explains;

“The PhorestGo app is an amazing, amazing, amazing feature for our staff. The team can jump on at any time they like, 24/7, throughout the course of the day to see: what their book looks like, if a client has moved or canceled, and if they’ve got new clients booked in.”

As well as PhorestGo, the team have recently implemented their own salon-branded app, made by Phorest and available to download on any app store. “[The app is] A fantastic tool for clients, because they have control of their own appointments. It enables them to see who’s done their hair in the past, what they’ve had done, and when they were last in. And it enables them to actually book from the app. So there’s no more mistakes with online booking because they know exactly what they’re booking for.”

SMS Features that Guarantee Success

As aforementioned, one of Togninis biggest requirements of their salon software system was that it reduced admin while increasing bookings. Using automated SMS reminders, which text clients reminding them of their next appointment,

Togninis has reduced their no-show rate to 2% using SMS reminder messages.

Similarly, the Togninis team use rebooking reminders to encourage clients to book their next appointment promptly. Kristian says; “The rebooking SMS is huge for us in the salon. Anyone who’s been missed and didn’t rebook at the time of appointment gets a rebooking reminder from Phorest.”

Using SMS rebooking reminders, the business experiences a massive 10,000% return on investment

Whether you’re a salon owner, team member, or client at Togninis, Phorest has changed the booking, communication, and appointment process for the better.