Phorest FM Episode 110: Katie Lowndes On The ABC’s Of Hosting A Successful Salon Retail Event

When it comes to hosting a salon retail demo we picture incredibly well-displayed merchandise accompanied by free wine, canapés, live music and a big budget; a very, very big budget.

Yes, retail events are a fantastic way of showcasing your salons inventory and for your team to demonstrate their expertise when it comes to products used in treatments. However, a no expenses spared approach isn’t always the best way to go about rocking a successful retail demo. In fact, it could do more damage than you think.

In this episode, Katie Lowndes, founder of Beauty Sale Mate and Katie’s Beauty Kitchen, will take you through the pros and cons of hosting a retail demo and more importantly, how it can be done on a shoestring budget.


Katie Lowndes

Katie founded Beauty Mill, her Spa consulting business, in January 2011 and then BEAUTY SALE MATE in February 2017. BEAUTY SALE MATE is an online training platform for Spas, Salons and Clinics that offers quick, effective and affordable training. The inaugural course, ‘Consultations and Recommendations’, is the most requested training she has seen over the years.

Katie has been in the industry for over 17 years, she has an HND in Beauty and Related Sciences and is a qualified Teacher, DISC Trainer and Wellness Coach. Her roles have included Training, Business Development, General Management, TV Guest Presenter, Marketing and Sales and she was also Board Director and Chair of the Australasian Spa Association 2012 – 2015. Katie was born in the UK and grew up in Newcastle, which is where her career and studies began. After a number of years working with Steiner and ELEMIS on the Cruise Ships and in London, she relocated to Australia in 2011 and took the opportunity to create Beauty Mill. Key clients have included ELEMIS, Soul Scented, Miss Fox, International Interior Images, Subtle Energies, Rachael White and finally Spa Q at QT Hotels. Katie specialises in Sales & Business Development Training and works with; Business Owners, Sales Executives, Spa/Salon Managers, Beauty Therapists and Aestheticians.



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