Where leaders love to learn

15 Spa Quotes To Use In Your Salon Marketing And Displays

If you’re quite active on Instagram, you probably know just how common inspirational quotes are on the platform. The truth is, they work. They never cease to get engagement. But this doesn’t just happen on Instagram: people simply love relating to positive statements! That’s also why many salons and spas these days will have light … Continued

10 Need-To-Know Tips For The First-Time Salon Manager

It’s always difficult to know where to begin when you embark on the first-time salon manager journey. There are so many things to focus on, that sometimes, making your marks with an established team can prove to be difficult.

Creating Your Salon Mission Statement

Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then read on, and we’ll show you why a proper salon mission statement is needed and how to write it correctly!

25 Reasons That Will Make You Value Rebooking Clients

The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to … Continued

Providing Access To Salon & Spa Services For Clients With Disabilities

You want more business and loyal customers, but are you making it easy and welcoming for those with a disability to come to you? To put it another way, would you neglect to cater for 18% of your market or, in real figures 700,000 customers? I’m going to guess you wouldn’t. Yet, by not acknowledging … Continued

15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – … Continued

How To Conduct Amazing One-To-One Staff Feedback Meetings

A couple of months ago, one of our collaborators, Valerie Delforge illustrated how communication levels within your team had direct repercussions on your salon’s success. It’s one thing to make the resolution of meeting up with members of your team, but it’s another thing to conduct these meetings in an efficient manner. So whether you don’t … Continued

3 Surefire Ways To Prevent Staff From Stealing Salon Client Details

You spend years building a loyal client base, recruiting a talented team and then lose half of your customer base overnight. Your stylist or therapist leaves the salon, and without you knowing, they take the salon client details with them. It happens. A lot. The scary reality is that most salon owners don’t realise what’s going … Continued

March Salon Marketing Ideas To Please All Clients & Tastes

I don’t know about you, but personally, winter’s had its toll on me. After catching a few colds here in there, some worse than others, I can’t wait to welcome spring. Needless to say that my countdown to March 20th has already begun. Which made me think about the fun things spring brings – and no, … Continued