Where leaders love to learn

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. 83% of people are willing to pay up to 16% more for better customer service. From personalised attention to added convenience for clients, elevating your salon’s customer service experience can boost your revenue, enhance your salon’s reputation, build trust, and ensure your clients keep … Continued

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams. In an effort to adapt, many salon owners are presented with a difficult decision: whether … Continued

Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round

This Pride Month, Phorest is celebrating our industry’s diverse LGBTQIA+ community while taking time to reflect, support, and educate ourselves on why we celebrate Pride. With this in mind, we’ve compiled a list of resources and recommendations; for, about, and by the LGBTQIA+ community and suitable for everyone to include in their Pride Month celebrations.  … Continued

Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market … Continued

Preventing Bullying in Your Salon or Spa Business

It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more acutely. Creating a safe and supportive space is not just about enhancing the work experience for our teams; it’s also about ensuring that our clients … Continued

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother’s Day is no exception.  That being said, Mother’s Day can be a … Continued

Spring Marketing Ideas for Your Salon, Clinic, or Spa

With the long winter months finally over in the Northern Hemisphere (sorry, Aussie & Kiwi friends!), now is the perfect time to refresh, rejuvenate, and rethink your salon business’ spring marketing ideas. For many businesses, Easter promotions are their main focus, however, we recommend you don’t put your eggs in one basket (ahem…), and broaden … Continued

David Meade – Growth Mindset: Changing The Way Teams Think, Act & Behave Every Day

David Meade, renowned organisational facilitator, business coach, researcher, and broadcaster, blew the crowd away at the 2024 Salon Owners Summit. Meade shared insights on growing great teams, with plenty of audience participation, games, and mind-bending magic thrown in for good measure.  Beginning his talk, Meade explained that his job is “looking at the small ways … Continued

Sharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data

Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to mention being awarded an MBE from HRH Queen Elizabeth II for her services to Beauty and Women, all before reaching her 40th birthday. But it … Continued