Where leaders love to learn

Céad Míle Fáilte: Welcome to the 2024 Salon Owners Summit Recap

The great Irish writer William Butler Yeats once wrote, “There are no strangers here. Only friends you haven’t met yet.” This is the quote Ronan Perceval, CEO of Phorest Salon Software, opened with as he greeted the Salon Owners Summit 2024 crowd. Now celebrating its 20th business anniversary, Phorest prides itself on being more of … Continued

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As a salon or spa owner, embracing the power of social media can help you … Continued

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you … Continued

5 Ways to Provide Premium Customer Service in Your Spa or Salon

With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are 82% more likely to remain loyal to a brand or company after they’ve received … Continued

7 Things You May Not Know You Can Do With Your Phorest Salon System

As we knuckle down after the holiday season, you may have a bit of downtime after the crazy festive period. This is the perfect time to get to grips with some of Phorest’s ‘hidden gem’ features that you may not have used yet.  Set yourself up for a successful 2024 with these 7 things you … Continued

Cutting Costs – 4 Super Easy Saving Tips For Your Salon Budget

The new year is the perfect time for you and your team to reassess and refine your business strategies, cut unnecessary costs, and plan for a successful year ahead. With the ever-increasing cost of living crisis playing out across the globe, one of the most sensible resolutions for businesses, large and small, is to learn … Continued

Enough Is Enough: When It’s Okay To Fire A Bad Salon Customer

In the professional hair and beauty industry, salons and spas are often seen as sanctuaries of peace and tranquillity where clients visit to sit back, relax, and indulge in a treatment that leaves them feeling great. While this is the case most of the time, occasionally, you may encounter individuals who are disrespectful, demeaning, and … Continued

5 Concrete Ways to ‘End It’ With Salon No-Shows

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to reduce their frequency and ensure that the majority only occur when there’s a real emergency. Here are some of our top tips on how to … Continued

5 Salon Social Media Hacks For Effective Marketing

Social media marketing is a powerful tool that all businesses should be utilising to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in. Social media hacks are simple, effective strategies that can … Continued