Implementing Phorest in a Fast-Growing Salon
Originally launched as a one-stop hairstyling bar in the heart of New Jersey, before long, Soffiato Via’s success helped expand the business into a full-service hair and beauty salon. “There was just a really big demand,” explains owner, Caroline Dodig. “Ever since we opened, we’ve grown a lot. I’ve learned a lot.” Despite the excitement of expanding into a larger operation, this fast-paced growth came with many challenges, especially regarding increased admin and organisational tasks. That’s when the team decided to make the move to Phorest. From the PhorestGo staff app to a user-friendly appointment calendar, integrated client notes, and powerful reporting features, Phorest had everything that Soffiato Via needed for smooth, organised, and efficient business growth.