The Salon Owners Podcast: Phorest FM Episode 11 (Staff Meetings)
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Welcome to the Salon Ownerโ€™s Podcast, Phorest FM Episode 11. Co-hosted by Killian Vigna and Zoรฉ Bรฉlisle-Springer, this show is a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off.

Phorest FM Episode 11

In previous episodes, weโ€™ve discussed Google and Yelp reviews. We continue the topic of online reputation and get more specific about how to target clients and have them review your salon through Facebook, without clogging anybodyโ€™s newsfeed or your business page. Another topic covered is staff meetings, why theyโ€™re important and different ways to tailor them to fit the needs of your salon.

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Transcript

Killian Vigna: Welcome to the Phorest FM podcast, Episode 11. Iโ€™m your host, Killian Vigna, and today Iโ€™m joined by-

Zoรฉ Bรฉlisle-Springer: Zoรฉ Bรฉlisle-Springer, your co-host.

Killian Vigna: In this episode, Zoeโ€™s latest blog continues on from the topic of protecting your online reputation. So weโ€™re going to kick-start that with the easiest methods to get more salon Facebook reviews, followed by some varied salon marketing ideas to help you spread the love coming up to Valentineโ€™s. Weโ€™re going to finish this off then, by inviting a special guest, our Phorest Salon software trainer, Helen, to highlight how salon meetings can help truly motivate your team. This podcast is produced every Monday morning for your enjoyment, with a cup of coffee on your day off. Now, letโ€™s get into the show.

So Zoรฉ, last week we talked a lot about the topic, online reputation. How it was important to have the Google business pages and good feedback and reviews on your page. Because, I suppose if someoneโ€™s going to compare between two salons, theyโ€™re going to go with the one with more reviews.

Zoรฉ Bรฉlisle-Springer: Exactly. Yeah.

Killian Vigna: So that brings us to this weekโ€™s blogs, and youโ€™ve kind of continued that theme.

Zoรฉ Bรฉlisle-Springer: Yeah, because we put a lot of focus on Google and Yelp, and we didnโ€™t really talk about Facebook. And in our latest online reputation course with Phorest Academy, Chris Brennan was explaining how you could send out an email to clients to request reviews on Google and Yelp and all those kind of channels, right? But for Facebook, itโ€™s a little different. The easiest way would actually be to ask those requests through Facebook-

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: So that they donโ€™t actually have to change and flip through pages.

Killian Vigna: Yeah. You donโ€™t want people to leave a platform to come back to the platform-

Zoรฉ Bรฉlisle-Springer: Yeah, because itโ€™s just kind of annoying. Like, yeah.

Killian Vigna: Keep it simple.

Zoรฉ Bรฉlisle-Springer: Exactly. So, thereโ€™s this one way that you can do this, and itโ€™s basically just creating an ad. So you donโ€™t actually have to create a post on your page, being like, โ€œPlease review our page.โ€

Killian Vigna: So theyโ€™d be your boosted posts that people usually do, arenโ€™t they?

Zoรฉ Bรฉlisle-Springer: Yeah, exactly. That would be that boosted post. But you donโ€™t actually have to do that. You can have an ad running on Facebook targeting the people, who have interacted with your page, without having this post loud and clear on your page. You know?

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: So you go into- thereโ€™s a video that walks you through the entire thing, but basically, what you do is you go into your Ad Manager, and then you create a campaign from there. And that post you can target people who have interacted with your page only. So youโ€™re only targeting the people that you really want them to review your page.

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: And that way, you donโ€™t have that little post that you donโ€™t necessarily want everyone to see. Like youโ€™re begging for requests or whatever.

Killian Vigna: Yeah, so itโ€™d be, I suppose an engagement ad is what youโ€™re looking for because-

Zoรฉ Bรฉlisle-Springer: Exactly.

Killian Vigna: You want people to actually interact with the post. But you donโ€™t want this sitting on your profile. So, how that ad is going to look is like normal when youโ€™re going through your time feed, youโ€™ll see sponsored-

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: Itโ€™ll pop up, but that will not appear on your Facebook profile. So you can still have your valuable content and stuff like that-

Zoรฉ Bรฉlisle-Springer: Exactly.

Killian Vigna: And youโ€™re not mixing your ads in with your salonโ€™s content.

Zoรฉ Bรฉlisle-Springer: Yeah. And the other interesting thing to do with that kind of ad is to give an incentive for them to leave a review. Because-

Killian Vigna: You donโ€™t want it to be all take.

Zoรฉ Bรฉlisle-Springer: Yeah, because, of course. If youโ€™re just asking, โ€œPlease review our page,โ€ whatโ€™s the benefit for me?

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: And so, you can ask them to review your page, explaining why you want them to review it. So, we care about our customer service. We want to know if everythingโ€™s going well with you. Do you have any suggestions? Leave us a comment.

Killian Vigna: Mm-hmm (affirmative)-

Zoรฉ Bรฉlisle-Springer: You can offer a little goodie bag on their next appointment in exchange for a review. There are loads of little incentives like that that you can leave in your text of the ad so that people will be more inclined to leave a review.

Killian Vigna: And does every Facebook page have the review section already set up? Or do you have to go in and get that going?

Zoรฉ Bรฉlisle-Springer: No. Yeah. If you donโ€™t have it set up, there is a way to set it up really easy. And basically, you have to go into your general settings, and from there, thereโ€™s going to be a section, a tab where it says โ€œReviews,โ€ and itโ€™s basically a matter of clicking โ€œOnโ€ and โ€œOffโ€ if you have it or if you donโ€™t have it.

Killian Vigna: So make sure you have that set up before-

Zoรฉ Bรฉlisle-Springer: Yes.

Killian Vigna: You go-

Zoรฉ Bรฉlisle-Springer: Before you put that post, because yeah, people will look for it and wonโ€™t be able to post a review. So, yeah. But thatโ€™s definitely the most easiest way to do it on Facebook. And like I said, thereโ€™s an entire walkthrough video on that blog post this week. So I suggest you check that out.

Killian Vigna: Cool. So now that we know how to get our reviews on Facebook, letโ€™s move on to, I suppose, the next biggest event that is coming up for salon owners.

Zoรฉ Bรฉlisle-Springer: Valentineโ€™s Day.

Killian Vigna: Valentineโ€™s Day. Yeah.

Zoรฉ Bรฉlisle-Springer: (laughs)

Killian Vigna: So, weโ€™re going to go through just a couple of- some salon marketing ideas, that can help you share the love, I suppose.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: So, we have a blog here, and a couple of ideas like products and the treat gift boxes. They were the big ones-

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: We were talking about.

Zoรฉ Bรฉlisle-Springer: Yeah, exactly. So โ€ฆ itโ€™s just because most people will associate February to Valentineโ€™s Day and associate Valentineโ€™s Day with being in relationships. Well, not everybody is going to be in a relationship.

Killian Vigna: Exactly.

Zoรฉ Bรฉlisle-Springer: And you donโ€™t want to alienate clients. Youโ€™re better off taking a different angle and creating little packages that everybody can buy and give to their loved ones, whether they are in a relationship or not.

Killian Vigna: Mm-hmm (affirmative)-

Zoรฉ Bรฉlisle-Springer: So thatโ€™s for your retail. And that could be really, really easy. Just market it being like, โ€œTreat yourselfโ€ or any kind of self-love kind of vibe.

Killian Vigna: So donโ€™t just be focused on, I suppose, the whole couples side of it, then.

Zoรฉ Bรฉlisle-Springer: Yeah, exactly. Yeah.

Killian Vigna: Cool. So some ideas we have here then โ€ฆ What have we got? Weโ€™ve got-

Zoรฉ Bรฉlisle-Springer: So, yeah. Thereโ€™s this one about the product samples that Iโ€™ve actually highlighted in the Facebook Live last week. And this oneโ€™s actually quite cool, but it depends on if you have the ability to get samples from your suppliers. But if you do, what you can do is use little scratch cards and have them created by a company in your local area. And basically, they need to say youโ€™d have three products and you have a 50, 100, and another 75 samples of these products, you can create these same amount scratch cards. And you give them out at the end of the appointments, and people just scratch and get this surprise little gift in this product sample. But you try to do that with products that can be used on a daily basis, because that will create dependency-effect kind of thing.

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: So if they find that it actually works for them, and they use it on a daily basis. Theyโ€™re going to come back to you, because youโ€™re the one who provided that to them. So it automatically associates.

Killian Vigna: Yeah. So itโ€™s not like if you went into your local shop and you got the national Lotto ticket or the National Scratch tag, where you can go back to any shop and redeem that. Again, itโ€™s like the gift cards.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: Youโ€™ve given out this scratch card that can only be redeemed back in your salon. And Iโ€™m just looking at the blog. You donโ€™t even have to pay to get the scratch cards made yourself. You have a link there to-

Zoรฉ Bรฉlisle-Springer: Yeah, thereโ€™s a link-

Killian Vigna: To make it yourself.

Zoรฉ Bรฉlisle-Springer: Yeah. Thereโ€™s a DIY method of doing it. It could be kind of long. Like if you have many and youโ€™re planning on doing maybe 400-500, it could be kind of long so I suggest maybe-

Killian Vigna: Yeah. You might want to pay for your own then.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: But if you-

Zoรฉ Bรฉlisle-Springer: If youโ€™re having just a little few ones, yeah, sure. Go ahead.

Killian Vigna: Yeah, exactly. Like something for your most loyal guys. Because I think itโ€™s just what? Silver paint and a bit of wash-off liquid?

Zoรฉ Bรฉlisle-Springer: Itโ€™s pretty much that. Yeah.

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: So itโ€™s quite simple.

Killian Vigna: Itโ€™s a great idea. I like that because youโ€™ve given out the card that has to be redeemed in your salon.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: So just a couple of other things then we have to support that Valentineโ€™s campaign. So we always recommend thinking of your campaign about usually a month ahead. But weโ€™re coming up- Valentineโ€™s is just one day, so two weeks ahead will be enough time to plan for this one.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: Really for this one. So if you have a look in your Phorest email marketing section, we actually have a template done up here. And the typical Happy Valentineโ€™s email template.

Zoรฉ Bรฉlisle-Springer: And itโ€™s a new template, as well. Weโ€™ve updated these templates.

Killian Vigna: Exactly. Yeah, so weโ€™re going to talk a bit more about the templates that are being uploaded to the system later on. But for this Valentineโ€™s one, we have, now it is just a template. You have to fill in the gaps. But you have the likes of the boxes that we talked about.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: And again, just fill in those blanks there. So it could be a products and treats gift box. And theyโ€™re the samples.

Zoรฉ Bรฉlisle-Springer: Yeah. Exactly.

Killian Vigna: And then the other one we have isโ€ฆ

Zoรฉ Bรฉlisle-Springer: We have a bit of gift cards in there, as well. And thereโ€™s obviously graphics in there that are already there. if you want to use them, feel free to use them.

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: You can change them, as well. And itโ€™s very, very customizable. Itโ€™s quite easy.

Killian Vigna: Yeah. Just-

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: Like all templates, just always remember to replace โ€œsalon nameโ€ with your name. Import your-

Zoรฉ Bรฉlisle-Springer: Phone numbers โ€ฆ

Killian Vigna: Your phone number, your Web link, and any โ€œbook onlineโ€ buttons or Facebook buttons. Just make sure theyโ€™re all linked up. But yeah, that template is already uploaded to the system. And Iโ€™ve just been talking to the Grow team guys there earlier on. They have sent us over something like one, twoโ€ฆ ten Valentineโ€™s SMS templates.

Zoรฉ Bรฉlisle-Springer: Yes.

Killian Vigna: So theyโ€™re going to be pushing them on the 2nd of February. So an emailโ€™s going to go out. Itโ€™s the standard monthly email. Get into contact with them. Theyโ€™ll help you with your Valentineโ€™s SMS campaigns. Iโ€™m just looking. Thereโ€™s a couple of ones here like, โ€œHiya Sarah. Love is in the hair,โ€ and things like that. So there-

Zoรฉ Bรฉlisle-Springer: โ€œBe your own Valentine.โ€

Killian Vigna: Yeah, exactly.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: So, yeah. Very cool. Check those out. The SMS go out the 2nd of February and the email templatesโ€™ already uploaded there.

Zoรฉ Bรฉlisle-Springer: This blog, actually, thereโ€™s a marketing tool kit you can download for free on that blog. So definitely go onto that blog. Just click the little โ€œdownloadโ€ link, and youโ€™re set to go for February.

Killian Vigna: And theyโ€™re your images, arenโ€™t they?

Zoรฉ Bรฉlisle-Springer: Yeah, yeah.

Killian Vigna: Yeah, I was looking at your-

Zoรฉ Bรฉlisle-Springer: Thereโ€™s loads of graphics in there, so youโ€™ve got Facebook ads, graphics that you can use. Thereโ€™s Instagram graphics that you can use, as well. So, theyโ€™re all free to use.

Killian Vigna: And again, theyโ€™re not just targeted to couples-

Zoรฉ Bรฉlisle-Springer: Exactly, no.

Killian Vigna: Or people in relationships. Targeted to everyone.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: And just before we move on from the valentines, I just want to finish it off by saying just remember who your client base are. Because you want to do that sort of cross-promoting thing.

Zoรฉ Bรฉlisle-Springer: Mm-hmm (affirmative)-

Killian Vigna: If most of your clients are going to be female, maybe try a little ad on Facebook, tag them โ€œmales in your area.โ€ So if youโ€™re selling the gift cards or anything like that, thatโ€™s a great opportunity to start targeting men.

Zoรฉ Bรฉlisle-Springer: Exactly. Yeah.

Killian Vigna: So the last blog then that we have this week is-

Zoรฉ Bรฉlisle-Springer: Was from our guest blogger, Valerie Delforge, founder and CEO of Delforge and Co. Youโ€™ve probably read a few of her blogs before. So this week sheโ€™s talking about salon meetings and how it can actually help motivate your team. And for this, we have Helen, from our Phorest training team with us today. So, Helen, how are you doing?

Helen Devenney: Iโ€™m good guys, how are you?

Zoรฉ Bรฉlisle-Springer: Good, good.

Killian Vigna: Good stuff. Basically, youโ€™ve had five yearsโ€™ work in the salon. Havenโ€™t you?

Helen Devenney: Yeah.

Killian Vigna: And then youโ€™re with Phorest about a year, two years?

Helen Devenney: Yeah.

Killian Vigna: Yeah. So youโ€™ve seen, I suppose, because you were telling us earlier that you never really had meetings in your salon. But now youโ€™re at Phorest, and you seem like thereโ€™s meetings nearly every week.

Helen Devenney: Yeah, so it was a bit of a change going from like a small enough team, and we didnโ€™t have meetings to come in in here. As well as thereโ€™s lots of different things going on, and we kind of need to keep in the loop. Like we might have different people on different schedules. So itโ€™s pretty much kind of the same standard that you have in a salon, I suppose. The difference with a salon is some of you might be on reception; some are doing treatments, some are monitors, some are owners, who might not be in the business all the time. So thereโ€™s probably loads more different things going on. And I think itโ€™s so important to keep the team in the loop because what happens then is somebody will relay a message to others and if theyโ€™re nipping off, theyโ€™re trying to get somebody else to inform somebody. And it ends up being that kind of Chinese whispers kind of thing. Or-

Zoรฉ Bรฉlisle-Springer: Mm-hmm (affirmative)-hmm

Helen Devenney: Youโ€™re telling somebody midway through a treatment, theyโ€™re not ready yet. And maybe the context of what theyโ€™re saying or the plans and things like that.

Zoรฉ Bรฉlisle-Springer: Yeah, because you wouldnโ€™t be fully concentrating on getting-

Helen Devenney: Exactly.

Zoรฉ Bรฉlisle-Springer: The message if youโ€™re concentrating on a treatment.

Helen Devenney: Yeah. Exactly. So, it can be a bit misleading, and I think sometimes when messages might not be coming from the right people it can be a little bit โ€ฆ whatโ€™s the word โ€ฆ maybe daunting to them. Theyโ€™re not sure why it wasnโ€™t maybe explained from that person. Why itโ€™s being explained from this person. So I think meetings put all of that kind of uncertainty at bay, and everybodyโ€™s kept in the loop. And it can be nice to keep people- maybe itโ€™s not something thatโ€™s directly important to them or-

Zoรฉ Bรฉlisle-Springer: Mm-hmm (affirmative)-

Helen Devenney: Itโ€™s not necessarily directly impacting their role. But itโ€™s still nice that they know, okay, well, I appreciate being given that information. And you know what, maybe theyโ€™re something I can do in my job role to help that or benefit that in the long run or in the future.

Killian Vigna: So, weโ€™re talking about meetings here, and I know that word alone, is enough to scare people, because they think of everyone being locked in a board room for an hour discussing ideas. They donโ€™t have to be an hour long. Itโ€™s very rare to have to be an hour long. Like, if you have the mindset of, โ€œI tell you what. Every morning, weโ€™re going to do a 10-minute meeting.โ€ Just max it at ten minutes. Carry an egg timer or something with you. Because these are the most productive meetings: when you have that moderator role. Someone whoโ€™s-

Helen Devenney: Mm-hmm (affirmative)-

Killian Vigna: Keeping the flow, stops anyone going off topic, always brings it back to the general what the meeting was in the first place. And when it gets to a stage where people are just waffling or, I suppose, thereโ€™s no more real benefit of the meeting, just call an end to it. So, what we do every morning with the marketing, we get up and-

Zoรฉ Bรฉlisle-Springer: Except for about 5 minutes.

Killian Vigna: Yeah. Thereโ€™s six of us. We have our copy book. What did we do yesterday? What are we going to do today? What are our targets and goals? Just very standard stuff. And it doesnโ€™t even feel like a meeting because we just stand up and have chit chat for five minutes.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: Thatโ€™s all it is.

Zoรฉ Bรฉlisle-Springer: And then it just gives everybody an idea of whatโ€™s going on in different departments. Even if weโ€™re all on the marketing team, we all work on different projects so-

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: It just gives you an idea, okay, this personโ€™s doing this and this personโ€™s doing that. So if I need to do this other project and need help with someone else, well, I know that that person will be available today. Or that kind of vibe. Yeah.

Killian Vigna: And like Helen was saying there about the whole- said they didnโ€™t have meetings, they just passed around messages. So eventually, you were just passing a message, and you never felt like you could actually get involved in that meeting or have any decision with it. So do you feel now like- do you feel a lot more heard or whatever?

Helen Devenney: Yeah. Every salon will be different. Like you will have salons that maybe have management meetings. But even when Iโ€™m speaking to people Iโ€™m training, you know what? Sometimes some owners want to keep separate from some of their staff.

Killian Vigna: Yeah.

Helen Devenney: Some want to include them. And I do think definitely, thereโ€™s certain elements where you donโ€™t really know what your staff could bring to the table, so youโ€™re not going to know unless you have that chat with them.

Zoรฉ Bรฉlisle-Springer: Yeah.

Helen Devenney: And like that โ€ฆ It could be somebody has that hidden talent, and youโ€™re not really going to discover it unless you include everybody and you know, bring that to the surface. So, I think thatโ€™s the important side of things to do. Get everybody on board, get their feedback, get their input-

Zoรฉ Bรฉlisle-Springer: Mm-hmm (affirmative)-hmm

Helen Devenney: You never know, that person might get you an extra thousand pounds or something along the way by their idea-

Killian Vigna: Just by a spark of an idea.

Helen Devenney: Exactly. Yeah. And you know what? It will help them, because as a salon owner or manager, you donโ€™t want to have to take all the pressure. I think itโ€™d be nice for them to come up with the idea and the creativity side of it. So maybe that takes a little bit ease off you. And then you can focus on something else.

Killian Vigna: But itโ€™s giving your staff, I suppose, encouraging your staff to be more confident and suggesting ideas with your salon. Because youโ€™ve hired a staff for a reason. Obviously, if good skills- theyโ€™re going to work with your brand, theyโ€™re going to work with your salon, now let them think of ideas to help you. So start thinking outside the box. Like itโ€™s all well and good to go โ€œoh theyโ€™re very quieter, theyโ€™re kind of an introvertโ€ or whatever. So the first few meetings, weโ€™re not saying itโ€™s going to be too productive for the first few. But I suppose after a month of doing meetings, your staff are going to feel more confident. Itโ€™s going to become a habit.

Zoรฉ Bรฉlisle-Springer: Mm-hmm (affirmative)

Killian Vigna: So we talk about, and Andy Bounds said this in the salon summit, itโ€™s like itโ€™s not inspiring your staff or your clients everyday. Itโ€™s getting them into a habit to be inspired.

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: So if your staff knows they have to go to a 10-minute meeting every single week, theyโ€™re going to get on with it. And theyโ€™re going to start giving more ideas, too. Theyโ€™re going to start getting involved because itโ€™s become a habit all of a sudden.

Zoรฉ Bรฉlisle-Springer: Yeah. Personally, I was never a huge fan of meetings to begin with.

Killian Vigna: No.

Zoรฉ Bรฉlisle-Springer: And Phorest has probably been the company in which Iโ€™ve had the most meetings. And actually, it has been great in terms of creative process and stuff like that. Because youโ€™re pitching ideas off- and youโ€™re bouncing off of them with everyone. And it actually does help. In the first place, Iโ€™d get into meetings, and Iโ€™m kind of a shy person, wouldnโ€™t have much to say, and mostly listened to people. And now, I actually pitch in ideas, and I never thought I would actually do that โ€ฆ throw it back six months ago.

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: So it does really have an impact.

Helen Devenney: I think as well, one thing that salon owners or the team will say, โ€œOh, I have a full column, I donโ€™t have time for that. We donโ€™t want to close the salon for an hour to have our team meetingโ€, like as Killian, youโ€™ve said. It doesnโ€™t have to be that long.

Zoรฉ Bรฉlisle-Springer: Mm-hmm (affirmative)-

Helen Devenney: And the one thing probably that most salons is they normally come in maybe 10 minutes earlier, finish 10 minutes after their schedule to clean up or set up-

Zoรฉ Bรฉlisle-Springer: Yeah.

Helen Devenney: And things like that. So even like the odd five minutes youโ€™re in there, it could be literally one sentence from everybody. But it kind of is then like a team-building thing. Because if youโ€™re trusting somebody to be able to give everybody an update or youโ€™re trusting them with the information-

Zoรฉ Bรฉlisle-Springer: Yeah.

Helen Devenney: Theyโ€™re all going to trust each other and as you said, Zoรฉ, you get feedback from people-

Zoรฉ Bรฉlisle-Springer: Yeah.

Helen Devenney: You know, you help each other, โ€œCan you do this for me? And then Iโ€™ll do that for you.โ€ And it just works a little bit smoother with your team, yourself, your managing kind of style-

Zoรฉ Bรฉlisle-Springer: Mm-hmm (affirmative)-

Helen Devenney: And just the salon then, as a whole. They kind of see it then as a little bit more like a family. And your clients will pick up on that, then.

Zoรฉ Bรฉlisle-Springer: And every now and then, your meetings donโ€™t have to be all work-related. Say, once a month maybe, you can just have like that five-ten minute meeting, just to figure out, โ€œOkay. Letโ€™s plan out an activity for us all to do together.โ€ And thatโ€™ll be like a little fun thing, and then youโ€™re actually having a team-building activity that you can do.

Killian Vigna: I mean, we could sit here and come up with ideas for you all day, but itโ€™s you and your staff. You understand each other best. So I suppose, see what works out for them. If youโ€™re not a team thatโ€™s going to sit around a table and chat for 15 minutes, then donโ€™t do it. If you all love coffee, why not come in five minutes earlier, sit around the kitchen, have a coffee? Or if youโ€™re out having a smoke, just do your meetings then, so itโ€™s a couple of minutes. So again, the staff feel like theyโ€™re coming in to work, theyโ€™re not coming in for a meeting. Theyโ€™re coming in for five minutes of chilling before work, essentially.

Zoรฉ Bรฉlisle-Springer: Mm-hmm (affirmative)- Yeah.

Killian Vigna: Or 10 minutes of chilling.

Zoรฉ Bรฉlisle-Springer: Yeah. Itโ€™s changing the meaning to the word meeting, in the first place. (laughs)

Killian Vigna: Yeah. Completely.

Helen Devenney: It sounds so formal.

Zoรฉ Bรฉlisle-Springer: (laughs) Yeah. It does sound really formal.

Killian Vigna: Donโ€™t even call it a meeting; Just a brainstorm or a waffle.

Zoรฉ Bรฉlisle-Springer: (laughs)

Killian Vigna: Just waffling for five minutes and see what we get out of it. But you never know. Itโ€™s going to take a couple of weeks for your team to get used to it. But eventually, youโ€™re going to start seeing people gelling; ideas are going to come out, staff and the team are going to be on the same wavelength then. Because they know what the salon owner, you, want. And you will understand how your staff work then.

So, thanks a million for coming in with that, Helen, because it wouldโ€™ve been all well and good to have someone talk about meetings in salons. But I think itโ€™s even better that you never had meetings. So to come in, and I suppose, the before and after, and now you see the benefits of it. And saying, โ€œI wish we did that back in our salon.โ€

Zoรฉ Bรฉlisle-Springer: Yeah.

Killian Vigna: So, thanks for joining us today. And-

Helen Devenney: No problem. Thanks so much for having me.

Zoรฉ Bรฉlisle-Springer: (laughs) So, I guess that rounds up the topics for today. But we do have a few webinars coming up. Thereโ€™s one today, and itโ€™s the Salon Facebook Expert webinar thatโ€™s going on at 3:00 p.m. at UK and Ireland time. Thatโ€™s 10:00 a.m. US Eastern time.

Killian Vigna: EST.

Zoรฉ Bรฉlisle-Springer: Yeah, exactly. (laughs)

Killian Vigna: Basically, the New York area.

Zoรฉ Bรฉlisle-Springer: Exactly. 10:00 a.m. and 3:00 p.m. for the UK and Ireland. So, donโ€™t miss that. Iโ€™ll put a link up on their Facebook if you havenโ€™t yet signed up for it yet. So, thatโ€™s that. And then we have the next one coming up would be- thereโ€™s one on the 6th of February, and thatโ€™s the retail webinar. And thatโ€™s going to be a brand new one, first edition. And then we also have a client retention one coming up a little later. So, donโ€™t miss that, either. But thatโ€™s all on our Facebook page events, as well. So if you need the dates and such, you can head over there to check it out.

And apart from that, we want your advice.

Killian Vigna: Yeah. So basically, whatever platform youโ€™re using it on, we want to start, I suppose, changing the direction of the show. We want to find out what you actually want to hear. So, weโ€™re looking for your feedback and advice. So if you listen through iTunes, Podbean, whatever, just give us a little review there. And-

Zoรฉ Bรฉlisle-Springer: A review, a comment, if you leave a comment on Facebook maybe-

Killian Vigna: Yeah.

Zoรฉ Bรฉlisle-Springer: Email us if you want.

Killian Vigna: Or even hashtag #phorestfm. Again, weโ€™re making the show for you. We start off with the show with an idea we thought youโ€™d be interested in hearing. And now we want to see what you actually want to hear. So, thanks very much for tuning in today. And-

Zoรฉ Bรฉlisle-Springer: Weโ€™ll catch you next Monday.

Killian Vigna: Weโ€™ll catch you next Monday. All the best.

Thanks for reading!

#LetsGrow


Catch up on the previous Phorest FM episode, or check out the next Phorest FM episode!

Note: Phorest FM is designed to be heard, not read. We encourage you to listen to the audio, which includes emotion which may not translate itself on the page. Podcast transcription by Rev.com
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