PhorestFM Episode 332: Jules Molina & Ashley Prowell on Turning the Front Desk Into a Profit Center
Jules Molina — Guest Experience Team Leader, Consultant, and Shareholder — and Ashley Prowell — Phorest North America Education Specialist — share a deep passion for operational systems developed over years of hands-on experience in the hair and beauty sector. In this episode, they stand united in a philosophy that treats this part of a business’s operations as a high-value, dedicated profit center with its own distinct goals, KPIs, and clear career trajectories. If the conversation begins with the early-2020s deskless salon trend, it moves through time, addressing common myths that keep business owners stuck, touching on coaching, verbiage and accountability, and lands on present-day realities and shifts, exploring how AI is beginning to impact this area of business. This is a passionate, gracious, no-BS conversation meant to propel you forward with confidence, levity, clarity, and momentum for what’s next in this part of your business operations.
