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PhorestFM Episode 337: 10 Years of the Phorest Summit, A Retrospective & Look At Where the Event Is Headed Next

By Alex Bélisle-Springer

When Phorest announced the 2027 Summit earlier this year, it marked a major shift for the brand: next January 24th and 25th, the flagship event moves from its long-time home in Dublin to the breathtaking landscapes of Killarney, County Kerry. Formerly known as the Salon Owners Summit, the transition to the Phorest Summit marks a milestone in the event’s identity, reflecting the inclusive community Phorest serves and bringing together hair, beauty, and clinic professionals under one unified banner of innovation. Both a look back and a look at what's next, this episode revisits the event's origin story, all the while featuring stories from the people who've shaped it along the way.

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