PhorestFM Episode 339: Lou DeCola, Stacey Steffes and Danielle Moniz on Building a Strong Salon Today 200 Entry
A Salon Today 200 entry is more than a chance to earn recognition. The process can help you take a step back, see what’s working in your business and spot where you want to grow next. In this episode, past honorees Lou DeCola, Stacey Steffes and Danielle Moniz share what it's really like to submit an application. They delve into how to choose the story and category that fit your salon, bring data into your essays, and move past the feeling that your business isn’t “special enough” to apply. From Stacey and Danielle’s 48-hour application sprint to Lou’s many years of entries, you're left with a reflection on the growth that gets uncovered in the process and a reminder that honest, heartfelt storytelling matters. The 2027 Salon Today 200 application deadline has been extended to November 15, 2026, and 46% of last year’s honorees were first-time applicants!
