
Welcome to the Salon Ownerโs Podcast, Phorest FM Episode 84. Co-hosted by Killian Vigna and Zoรฉ Bรฉlisle-Springer, Phorest FM is a weekly show that puts forth a mix of interviews with industry thought-leaders, salon/spa marketing tips, company insights and information on attending Phorest Academy webinars. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off.
Phorest FM Episode 84
End of August. End of the #SalonRetailWeek. Killian and Zoe dedicate this weekโs episode to a round-up of everything thatโs happened on the Phorest Blog and Phorest FM in August. From the most popular blogs to snippets from previous podcast episodes and announcements in regards to upcoming webinars, trade shows weโre going to be at and more, youโre sure to get all the marketing advice you might have missed.
Popular Blogs of the Month
- Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing
- Everything Your Salon Needs To Know About Instagramโs IGTV App
- The Hedgehog Concept: What Will Your Salon Be Known For?
Giveaways, Webinars & Trade Shows
Leave a Rating & Review: https://bit.ly/phorestfm
Transcript
Killian Vigna: Welcome to the Phorest FM Podcast, episode 84. Iโm Killian Vigna.
Zoe Belisle-Springer: And Iโm Zoe Belisle-Springer. This weekโs episode is our monthly roundup, bringing you all the best bits from the Phorest Blog and our most recent Phorest FM episodes, all the while sharing a few announcements and things to come down the line in September.
Killian Vigna: So, grab yourself a cup of coffee, sit back, relax, and join us weekly for all your salonโs business and marketing needs. Good morning, Zoe.
Zoe Belisle-Springer: Good morning, Killian. How are things?
Killian Vigna: Good now. I cannot believe weโre wrapping up August. I know weโve said this for the last three months now for each month, but that summer has been so great, and has just left so fast. Itโs just bucketed down rain all day today.
Zoe Belisle-Springer: Itโs bright sunny over here, and itโs finally starting to cool down. We had massive heat waves all summer over here in Montreal.
Killian Vigna: Really? Instead of wrapping up August, it feels like weโre just wrapping up our whole summer. Thatโs it, goodbye now, straight into fall, or autumn. Yeah.
Zoe Belisle-Springer: Yeah, yeah.
Killian Vigna: So, on the agenda today, we haveโฆ You actually have quite a bit going on here, Zoe, donโt we?
Zoe Belisle-Springer: I do, yeah. So, we have three blogs that I kind of want to touch upon, and we also, as usual, will touch upon a few episodes that went out this month, so the episode with Jennifer Swaine, and then the episode with Pamela Laird. And then weโll touch upon Phorest Academy Webinars, trade shows coming up, and a few giveaways and contests, some around #SalonRetailWeek that just ended, and others just the usual Phorest Blog giveaway.
Killian Vigna: Well, I hope you brought your bottle of water anyway.
Zoe Belisle-Springer: I did!
Killian Vigna: Okay, so letโs kick it off with the first. Now, these three blogs were all guest-wrote blogs, werenโt they?
Zoe Belisle-Springer: Absolutely. The first one actually caused quite a reaction on social media. Itโs on tiered pricing. So, Phil Jackson wrote this blog; if you donโt know Phil Jackson, heโs a salon business coach. So, usually, and he says this straight in the first paragraph; when he tries to approach tier pricing for hair salons, people are already on board with it. Itโs actually very common in the industry for hair salons. When he approaches the topic with beauty salons and spas, thatโs where he gets the most resistance, and funnily enough, thatโs exactly what happened on social media. Obviously, this article is about how it isnโt just about generating profits, and how itโs actually a way that you can motivate your employees, especially for millennials. You probably remember the episode with Stephanie Fox Jackson where she was saying, you know, you get them to move on to different tiers and goals. It ties in to that, essentially, itโs-
Killian Vigna: Itโs almost like laying out a career progression for them.
Zoe Belisle-Springer: Yeah, kind of, exactly.
Killian Vigna: Instead of just like that whole apprenticeship approach, where itโs kind of, โOh yeah, do so many years, and then weโll bump you up,โ they can actually physically see their chart, essentially, their growth chart.
Zoe Belisle-Springer: Exactly. Second reason he was saying it should be adopted is that it creates an equal playing field for all employees. He finds he can control his costs way more easily with that as well, and if, for instance, he has someone 10, 15 years of experience, and that person is getting booked on treatments that require little to no experience, itโs like, โWhy should this person be booked on that when I can actually get them booked on something that does require experience?โ So it just kind of liberates those staff members who are more experienced, and then provides more experience for people who are trying to build some, essentially.
Killian Vigna: But thatโs a goodโฆ Itโs another good approach on that to flip it is, you know the way we always have some clients, they just shop around for the cheapest services, the cheapest products. You can kind of use this same approach here with the employees, so people that do want that more high-end haircut, if they want to pay more, theyโll get the more experienced hairstylist, where if you do just want to go in, get the standardโฆ Well, not even standard, but a cheaper-priced cut, then you could use the juniors.
Zoe Belisle-Springer: Thatโs kind of where he goes with it. Itโs interesting to see how the reaction was with beauty salons and spas, because actually, a lot of the comments said that standards should be standards, everyone should pay the same. Charging these services at a cheaper price to reflect the ability of the technician isnโt good practice; instead, invest in adequate training. And some other people said, โSeems to work in hairdressing, but not in beauty.โ So it was really interesting to see the whole debate, and it just tied back in, like I said, to exactly the first paragraph, that he said he gets a lot of resistance when he does this coaching with beauty salons and spas.
But, I mean, you canโt always agree with everything. Like, we put out this content because at the end of the day, maybe itโll work for you, maybe it wonโt, and itโs okay if it doesnโt, you know? Everything should be up for debate. We can decide, you know, โWell, this actually is going to work for my salon, this isnโt,โ and itโs okay. Not everything is going to be perfect for every single business. Itโs not always plug-and-play, like so.
Killian Vigna: Yeah, I mean, all right, so Phil comes from the hair industry. Yes, this is something that they do in the hair industry, and now heโs trying to bring into the beauty industry. Itโs not a case of this is what heโs saying, โitโs right, itโs definitely going to work, blah blah blah.โ All heโs saying is that itโs just worked for some of the beauty salons that heโs worked with, and that you should give it a shot. And this comes back to, remember we were talking with Rainbow Room International and the online booking, sometimes you do have to look outside your industry to see what might work. You canโt just say, โItโs not how our industry works, itโs never been done in this industry for a reason.โ Try it. Just run through a trial and error. Itโs not necessarily a massive change throughout your whole salon with all your price lists or anything. Just slowly introduce it. If it works, it works; if it doesnโt, okay, you tried it.
Zoe Belisle-Springer: Yeah, exactly, and he says it at the very end, like, โItโs a pricing strategy; itโs not a contract written in blood,โ to quote him. Heโs like, โIf you make a change in your salon and it doesnโt work, change again. Try something new. Set targets and a cut-off point, and if the changes you make donโt get you closer to your targets after a fixed amount of time, pivot. Just have fun.โ You know? Not everything has to be set in stone. And thatโs for any business; itโs even right for websites. Like, weโve seen it with our own website when we did our switch. We hit that block where it was just like, โOkay, this needs to change,โ and then we changed it to something new and realised, โWell, you know what? We still need to change it.โ Like, anything business-related can never stay stagnant. You have to adapt, you have to try new things and figure out what works best for you.
Killian Vigna: Yeah, and itโs just like when youโre marketing your salon posts, itโs A/B test, just A/B test everything.
Zoe Belisle-Springer: Yeah.
Killian Vigna: Have two options, and just test them both.
Zoe Belisle-Springer: Exactly. So, following up on that, actually, on A/B testing, so two weeks ago, we were speaking to Jennifer Swaine on the importance of social media in the industry, and there was a blog that we put out this month by another guest contributor, Stephanie Mitchell of Sunnystorm Marketing, and she introduced the IGTV app to the Phorest Blog, so essentially saying, โWhatโs the lowdown, what is the differences between IGTV and then Instagram Stories or Instagram as a whole? Is it worth putting your time into marketing your business on IGTV? How do you go about it if you want to do it?โ And she really breaks it down super easily.
Killian Vigna: So, just before you jump into it, for anyone that might not have a clue what youโre talking about, what is IGTV? Is that that little orange banner that pops up every now and again on your Instagram account that says somethingโs live? Is thatโฆ This is what weโre talking about?
Zoe Belisle-Springer: Yes, thatโs exactly it. Iโm assuming youโve, if you havenโt looked into it, yeah, youโre kind of like, โWhy is this orange thing popping up all the time?โ Yeah, that is IGTV, essentially. Itโs a standalone app that you can download from the Apple Store or the Google Play Store, but itโs also integrated with Instagram itself. So, how it works essentially is that you can now post longer videos. So, you know how Instagram, you can only ever post max 60 seconds. IGTV allows you to post up to 10 minutes. Itโs kind of almost taking a tangential slide towards YouTube, whereโฆ Well, a lot of accounts on Instagram using IGTV are now kind of popping up with vlogs and stuff like that, like short vlogs, but still vlogs, so youโll have loads of different things.
Now, bear in mind this is not just beauty and hair and all that, but youโll also have just your regular kind of content from Instagram, but it is a very cool platform for the hair and beauty industry, just because you have so many opportunities to do fun things with it, whether it be actually showcasing your staff, or giving a proper tutorial, not just trying to cram it into a minute. You can actually show people how you do things. She actually even wrote a second part, thereโs a second part to that article where itโs 13 ideas for your first IGTV video, and thatโs also on the Phorest Blog. But thereโs loads of different things you can do with IGTV, and itโs just, again, like Jennifer was saying, figure out where your clients are, and is it worth for you being on there? And if it is, then happy days; if it isnโt, then thereโs no need to stress yourself out with yet another platform and another channel, you know?
Killian Vigna: So, how easy is it for a salon to get set up on IGTV? I mean, to pull it back to simple terms, is it almost like having a YouTube channel integrated with Instagram? Like, do you create these videos up to 10 minutes long, and then they all just store there, so just like your Instagram photos? Is this similar, but itโs just videos now?
Zoe Belisle-Springer: All you have to do is essentially, if you havenโt opened IGTV yet for your business account, you just literally tap intoโฆ into the little banner.
Killian Vigna: The orange banner.
Zoe Belisle-Springer: Yeah, the orange banner, or you can go click onto your profile picture and activate your profile, your IGTV profile, and itโll just say, โContinue as your account name,โ and you go and do that, you click Get Started, and then thatโs it, thatโs all you need to do to get started officially. So your account is now activated, or your channel is now activated, and then you just have to upload your very first video, so all you have to do is click the little plus button, upload the video. You can choose it from your camera roll, and then youโll be brought to a page where you can edit it. You can edit the cover, put a title, put a little description, and you can even put hashtags and clickable links in that description, and it can be as long as you want.
So itโs very, very simple. Like, when you said, โIs it similar to YouTube?โ itโs probably even easier to upload a video on IGTV than it is to upload one on YouTube, to be honest. And itโs just stored the same way that Instagram stores their videos, itโs kind of like just that platform where you can just access one accountโs videos in general.
The only major difference, Iโd say, is that you tend toโฆ Youโll want to shoot vertical instead of horizontal, because people just donโt want to be flipping their phones all the time, so you kind ofโฆ Thatโs the only massive difference, and thatโs what Iโd say YouTubers, classic YouTubers are kind of frustrated about, because theyโre like, โWell, Iโve already created my content horizontal for YouTube. Why do I have to create another version of this now vertical?โ So it just depends on where you want to be, what you have currently going. If you have a really successful YouTube channel, maybe it isnโt worth for you to create the exact same content; maybe itโs just behind the scenes that you go and do on IGTV. It just really depends on what youโre actually doing at the moment, and see how you can complement everything else with IGTV, I suppose.
Killian Vigna: Itโs funny you say that, with the portrait and landscape version of the screen, because YouTube videos initially were all portrait style, and now theyโve moved into landscape, and now Instagram is bringing it back to portrait, which actually-
Zoe Belisle-Springer: Were they really portrait in the beginning? I donโt remember that time.
Killian Vigna: Well, it was always vertical videos, because when they did bring in the widescreen, they were almost like that 4:3, as opposed to 16:9.
Zoe Belisle-Springer: Oh, yeah.
Killian Vigna: So, if you think about it, itโs kind of a similar approach, but because youโre shooting in portrait now, that actually suits the salon industry even better.
Zoe Belisle-Springer: It just makes it really easy if youโre in the salon.
Killian Vigna: Yeah.
Zoe Belisle-Springer: If youโre with a client, you can grab a testimonial off the client and just record it off your phone, you know? Itโs just easy, I suppose. YouTube, especially the big channels, they tend to have a lot of production value into their videos. It tends to be well-equipped videos that are shot with professional recording gear and stuff. IGTV is, yes, kind of curated content as well, just like Instagram is, but at least itโs just easy. You know, you just grab your phone, and you do it, and thatโs it.
Killian Vigna: So you have to film using your phone, you canโt upload videos?
Zoe Belisle-Springer: As long as the videoโฆ Even if you did film it elsewhere, as long as the video is actually on your phone to upload it on IGTV, youโre fine. But yeah, just has to be there.
Killian Vigna: And, I mean, youโve already got your followers on Instagram, so why wouldnโt you try this out, instead of having two platforms, cross-promoting, just stick it all on Instagram, give it a shot, and starting off with those testimonials.
Zoe Belisle-Springer: Exactly, and if it doesnโt work, then thereโs no need to keep going at it.
Killian Vigna: Youโve tested it and youโve tried it. Thereโs a lot of testing material here today.
Zoe Belisle-Springer: Definitely, yeah. But if we move away from the testing, our third article, well received by our audience last week, actually, was a letter from Ronan Perceval, our very own CEO, who was discussing the Hedgehog Concept, or the concept by Jim Collins, who wrote Good to Great, and weโve talked about that book before on the podcast.
Killian Vigna: This book is bred into usโฆ Bred into us? Itโs like, becomes a part of you when you become a part of Phorest, this book.
Zoe Belisle-Springer: Essentially, yeah, you kind ofโฆ You have to read it, yeah.
Killian Vigna: Well, actually, yes, itโs given to them as a new hire, so yeah.
Zoe Belisle-Springer: Yeah. Itโs worth it, though. Thereโs loads of great concepts in it, and the Hedgehog Concept is essentially trying to figure out, what are you passionate about, what can you make decent money on, and what can you be the best at in your own region? And thatโs essentially it in a nutshell, because it comes fromโฆ Think about the story of the hedgehog and the fox, where the fox is pretty much average at loads of different things, and gets by, obviously, but then when they try and hunt the hedgehog, the hedgehog is particularly good at getting into a ball of spikes, and because of that, the fox can never actually catch the hedgehog.
And thatโs exactly what that concept is all about. Unfortunately, by being average at loads of different things, you canโt really be great at something, because someone else is going to be, because youโre spreading yourself thin. So itโs trying to figure out, what are you actually great at and passionate about โ because if youโre passionate about it, youโll automatically just be tempted to work on it constantly โ and what can you make decent money on? It seems very simple; now, itโs way harder to figure it out. It took Phorest a few years, quite a few years. It tends to take a little while to figure out what exactly all of those circles are. But itโs just to try and get you to think about it, because this concept is applicable to literally any business in any industry.
Killian Vigna: And thatโs what the important bit is, is itโs thinking about it. So, okay, youโve come across the Hedgehog Concept today, youโve got your three circles, youโre trying to figure out what youโre best at. Youโre not going to figure it out today, but now you throw some stuff down on a bit of paper, and you go, โAll right, hereโs our three areas.โ Couple of months down the line, youโll revise it. โAre they still true? No, theyโre not true. Right, now we need to change it around.โ
So, itโs refining and refining and refining until, like us, you finally get to your sweet spot. So yeah, itโs going to take time, but you just need to get that information down, and you have a couple of examples here which kind of show you how it really works. So, like Ryanairโs, which is โthe worldโs lowest-cost flights,โ that was essentially their Hedgehog Concept. Google, well, the most obvious one there is โthe Internet search,โ and Amazon, โconvenient for shopping.โ That Google one, Iโm kind of laughing because I was reading something on Instagram earlier, how Google have created this Google Maps, where you think even 20 years ago, this huge feature that we have, and itโs completely free, so thereโs one massive one for Google. So yeah, itโs a really cool concept, and it gets you constantly asking why as well.
Zoe Belisle-Springer: Exactly, and thatโs probably the most important question in running any business: why? Why do you do this?
Killian Vigna: Are you doing it for the sake of doing it, or do you have a purpose?
Zoe Belisle-Springer: Yeah.
Killian Vigna: And itโs like that whole โthe five whysโ thing: Ask โwhyโ five times, and if you canโt answer it within those five, itโs probably not going to work, but if you can still answer after those five โwhys,โ itโs probably a solid idea.
Zoe Belisle-Springer: Yeah, exactly. So, thatโs kind of our three blogs, most popular blogs, I suppose, of the month. Now, in our monthly round-up email, youโll get a fourth one, but Iโll keep that one a secret. You can check it out in the email roundup. So, if you want to look them up on the Phorest Blog, theyโre called Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing by Phil Jackson, then you had Everything Your Salon Needs To Know About Instagramโs IGTV App by Stephanie Mitchell, and the final one, The Hedgehog Concept: What Will Your Salon Be Known For? by Roman Perceval, Phorestโs CEO.
So, before we move into the whole webinar, trade show, #SalonRetailWeek and announcement section, think we should just play back a few snippets from our episodes of this month.
Killian Vigna: So, for this episode, we were speaking to Sinead Carroll from the Phorest PR and Events team, and weโre talking about the Salon Summit, so it was like a recap of last yearโs Salon Summit, and based on your feedback, whoever attended, how weโre improving it this year now to be one of the biggest conferences weโve ever done. So, hereโs Sinead talking about the Salon Owners Summit.
Snippet 1, Sinead Carroll: We kind of changed it up last year. We moved to a bigger venue, we moved to the Convention Center. We started doing more workshops, breaking up the day a little bit more with networking, workshops, and then the main stage. So weโre kind of going to go with that same kind of theme again this year, with the exception being that weโre going to have quite a few more speakers than last year. So, weโre going to have more main stage speakers, weโll be doing the workshops again, more networking opportunities, and then, of course, all the festivities that go along with this that everyone enjoys.
Snippet 2, Sinead Carroll: So, thereโll be three workshops in rotation again. I think that worked well, so weโll have the schedule in that kind of way again, so that youโll get to experience all three of the workshops at different stages throughout the day.
Snippet 3, Sinead Carroll: We got really good feedback from the venue last year, and to be honest, weโve outgrown quite a lot of the venues in Dublin, soโฆ We havenโt actually mentioned the date yet. Itโs the 7th of January. [Killian Vigna]: Yeah, thatโs- [Sinead Carroll]: Monday the 7th of January, soโฆ
Killian Vigna: So next, we have our Phorest FM episode 82 with Jennifer Swaine, and Jennifer Swaine has her own social media marketing company, and is also a salon owner, so it was great to get the mix. And hereโs just some social media and marketing tips from Jennifer to help you improve your online presence.
Snippet 1, Jennifer Swaine: So, social media, it shows the human side of your business. Obviously, a website is about information, and theyโre essential a lot of the time, but because, as I always say, Iโm like a broken record, people buy from people. So, your social media is a fantastic way of showcasing the human side of your business.
Snippet 2, Jennifer Swaine: I think what you need to do is research and see which social media channels are working more, especially in our industry. And I would always say to clients, itโs like, โYou know, you may as well throw leaflets out the bus of a window and hope that someone thatโs interested will catch one,โ or itโs likeโฆ You know, thatโs true. So you have to decide what youโre going to use, and maybe use a couple.
Snippet 3, Jennifer Swaine: Social media definitely needs oomph. Just remember the important tips, that your social media is there to entertain and educate and give information to your clients. Schedule, do a plan of action, and make sure that your social media does two things. One is to build brand awareness, and two is to drive traffic to your website and to your booking system.
Killian Vigna: And now for this episode, we spoke to Pamela up in Scotland about why you need to ditch your Betty to find your Bernie. And it was an interesting episode, because it was quite a brave episode. Check it out.
Snippet 1, Pamela Laird: We donโt need that nightmare client taking up that appointment time when you could swap around for one of your perfect clients. And thatโs how you kind of have to look at it, yeah.
Snippet 2, Pamela Laird: You know, youโve got to work out how much you basically need to bring in per hour, and if youโre filled with all these cheaper-end clients, itโs never going to work, you know, and youโre going to fight that losing battle of you personally having to work extra hours to fit in more clients to sustain the rest of the business.
Snippet 3, Pamela Laird: Bernie is a certain type of person for us. [Killian Vigna]: Yeah. We have quite a few Bernies come our salon, you know, and she falls in an age group, she falls in our work, what she did, she has dogs or pets, you know, that type of thing. So youโre building up this understanding of a certain type of customer. Once youโve got that, you also knowโฆ Like, I know that Bernie loves Facebook, so Iโm not going to spend loads of time advertising on Twitter if all my Bernies are on Facebook. So itโs building an understanding of who your perfect customer base is, and then marketing towards that.
Killian Vigna: So, thatโs our recap of August. Thatโs all the blogs, the Phorest FMโs, and now weโre moving into the Zoe section, which we have webinars, trade shows, and Iโll leave the rest for you to mention, actually.
Zoe Belisle-Springer: So yeah, absolutely. We have a brand-new webinar coming up on September 17th. Itโs all about email marketing. Weโve already published an ebook on this; actually, you wrote it, Killian. But off the back of that, weโre running a webinar on email marketing. Itโs a masterclass, itโs from 3:00 p.m. to 4:00 p.m. UK/Ireland time, 10:00 a.m. to 11:00 a.m. US Eastern time. And in that masterclass, weโll be discussing how to avoid the spam folder, how to craft the perfect email in terms of its actual structure, ideas to make your clients book straight from their emails. And yeah, so itโs going to be very interesting. Keep an eye out for that one.
So if you want to attend this webinar, all you have to do, as usual, is go onto our Facebook page in the Events section. Find the event called Salon Email Masterclass, or Phorest Academy Salon Email Masterclass, and then you go into the actual event, youโll click Get Tickets, or Find Information. And the tickets are free, itโs literally just to save your spot, and to get your own unique link to join in on the day.
Next, trade show season is coming up real fast. Now, this one, weโre going to be at Olympia Beauty in London on September 30th and October 1st. I know itโs a while from now, but at least youโll have a heads up, so if youโre in that area, itโs at Grand Hall Olympia, weโre going to be on booth C70. All the information, once again, is on our Facebook page Events section, so you can go there. Weโve actually also listed Professional Beauty Dublin and Salon International, so weโฆ You can find us there. If youโre in the London area anyways, on September 30th or October 1st, and want to know more about Phorest, how we can help you grow your own salon, weโll be at Olympia Beauty, like I said, on booth C70.
Finally, and last but not least, #SalonRetailWeek has just ended. It ended on Sunday, and the very, very last emailโฆ Like, to be honest, thereโs been amazing results coming from this challenge. It was off the back of the #30Days2Grow salon challenge that we ran in April. This one was literally just a week, and it was very, very focused on retail, hence the name.
And it all ended on Sunday, and the seventh day was essentially an email listing the prizes for the most motivated participants, and we have actually had a question coming from a registrant asking, โHow do you actually monitor or track โmost motivated participants?โ And, fair enough. So, the way we do it, so by experience, we know that not everybody enters contests, so itโs just to kind of incentivise you to enter, because the grand prize is actually a thousand dollar, pound, or euro check for a team day out following the event. Runner-up prizes, we have three 500, again, dollar, euro, and pound checks for a team day out, and the individual prizes โ and Iโll explain that in a little bit โ we have three vouchers for the Salon Owners Summit tickets.
So, how to enter. If you have participated in #SalonRetailWeek and want to enter for these prizes, go back into your email. Thereโs a link there that you can access the grand prize entry form. Enter the details on that form, so name, email address, and then you have a few stats to include around how the week went. And then, once all the applications are verified, then weโll proceed and do a draw for the grand prize and the runner-up prizes.
In terms of individual prizes, that works a little differently. So, for the individual prizes, salons must send to Phorest via emailโฆ You can literally just hit reply to the email that you got from 30Days2Grow, that 30days2grow@phorest.com email. You have to send in a photo of the owner or the manager with the nominated staff member, because thatโs essentially what youโre doing, youโre nominating someone from your team to win this individual prize. Now, additionally, you also must submit an accompanying 250-word text including the salon owner/manager name, the nominated staff memberโs name, the staff memberโs contribution to Salon Retail Week, and an example of his or her outstanding customer service during the week, and finally, the reason why they should attend the Summit. So you can nominate a staff member for the individual prize, and like I said, thereโs three vouchers for the Salon Owners Summit tickets. Really cool contest, nothing like weโve ever run before.
But if you didnโt participate in #Salo RetailWeek, donโt worry, we also have another giveaway for you. This one is hosted on the Phorest Blog; youโll also find it on our Facebook page and on Instagram. Weโre giving away a bundle of two books: The Coaching Habit, which is a really, really cool book that some of us are reading in Phorest, and then The Lifestyle Salon Owner by Rich McCabe. Rich McCabe, who contributes to the Phorest Blog, heโs written a book, just came out this year. Itโs called The Lifestyle Salon Owner. So weโre giving away those two books, The Coaching Habit, The Lifestyle Salon Owner, and weโre also giving away a Dripster cold brew coffee maker, because you know what? The summerโs been so hot. Your clients deserve a really nice cold brew.
Killian Vigna: What a sales pitch.
Zoe Belisle-Springer: It has, though, like really. So no, itโs a bundle-
Killian Vigna: The advertisements.
Zoe Belisle-Springer: No, we haveโฆ So we have that one bundle. Thereโs going to be one winner; itโs a draw, essentially, once again, and it ends on September 6th at 5:00 p.m. GMT, so UK/Ireland time. All you have to do, like I said, is go onto the Phorest Blog โ weโll link the giveaway in the episodeโs notes anyways โ fill in your details, and then thatโs it, as simple as that. You can also find it on Facebook and on Instagram.
Killian Vigna: So yeah, this month weโre giving away all our books, weโre giving away our coffee machine, all our money. Next month, stay tuned, because weโre giving away our desks and chairs as well!
Zoe Belisle-Springer: Thatโs a good one, yeah!
Killian Vigna: Anything left!
Zoe Belisle-Springer: Anything left, exactly. Listen, so thatโs it for us today, guys. I hope you enjoyed this episode. I hope you had a really cool August, and if you participated in #SalonRetailWeek, I hope you made loads of profits, and seen a few different techniques that you can re-utilise throughout the rest of the year and going forward. If you have any feedback, feel free to leave us a review on iTunes or on Stitcher. Weโre always looking for suggestions on how to improve the show. Weโre also on Spotify, donโt forget to check us out there! Otherwise, have a wonderful week, and weโll catch you next Monday.
Killian Vigna: All the best.
Thanks for reading!
#LetsGrow