Where leaders love to learn

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re an indie salon serving your local community or a well-known, multi-location franchise, if you want to attract new clients and delight your existing base, your … Continued

Guarantee Client Commitment With Phorest’s New Online Deposits Feature

We’ve all been there: you have a client booked in for a much-desired time slot, at your busiest time, on your busiest day, and you’ve turned down many other clients to keep it for them. And then, they don’t show up. Not only is this demoralising for your team, but your business has now lost … Continued

Online, On-Demand & On-The-Go Training With Phorest Academy

As a business owner, moving to a new salon software provider can be an exciting time. You want to see your business grow, and are confident that making the switch is another stepping stone towards reaching your goals. More than just a software company, Phorest Salon Software is, and has always also been a caring … Continued

Thinking Differently: Your 2020 Blueprint For Salon Growth

Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day in 1991. Quick maths that was nearly three decades ago — pram days for me. Then there was Google in the year of 1998. It’s … Continued

What Does It Take To Set Up And Grow A Successful Salon?

Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners overwhelmed by the weight of those responsibilities and hampered by feelings of self-doubt. If this … Continued

Salon Business Management: Working On The Right Things

When the industry you’re passionate about sees, on average, seven out of ten businesses operate unprofitably, doing the right things the right way isn’t just a desire, but a prerequisite for survival. The same goes for when you’re faced with “Force Majeure” situations, or sudden, unexpected events that can’t be controlled or protected against.

Deliver A Custom Branded Experience With The New Salon Branded Apps

When you set out to open your salon or spa, you had a vision. This vision, you’ve since integrated it to the look and feel of your space. You’ve also been communicating it to your staff through your culture, and to your clients via your marketing. Apps, in the digital space, are the next logical … Continued

The Better Choices Better Leaders Make: Compliance vs Commitment

Compliance vs Commitment. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something. “This vs … Continued

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

As many of you know, the Phorest team is always open to helping out clients with their salon business questions in any way we can, and a recent request for some website advice got us thinking. What exactly are people looking for when they visit a salon website? And how can you make sure customers … Continued