Where leaders love to learn

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

Why Client Journeys Are Essential To Salon Management

What differentiates your salon or spa from your competitors? Your service menu? Your customer service? Your stellar online presence? Usually, it’s a combination of all those points, which combine to create what we call a client journey; ie; the journey your client takes from discovering to trying out your business. Being intentional about your client … Continued

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor aesthetics and playing with widths, heights and weights is key to making your customer feel good from the very moment he or she walks through … Continued

Salon Marketing Strategies: Phorest Launches Before & After Photos!

When we first started investigating just how crucial salon before & after photos were to salon owners, we heard all kinds of stories. We found out that most kept some sort of database to be able to show clients past styles and treatments. Well, that is a thing of the past now! We’re delighted to … Continued

Salon Rebranding: Doing It For The Right Reasons

The most common mistake in salon rebranding is to think it’s going to solve every problem that has arisen prior to the makeover. Rebranding is much more than a name change. We can’t stress the seriousness of it enough: it’s a huge calculated risk to take, and one that can very quickly lead to a … Continued

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or spas, you create an exciting experience that clients won’t want to miss, and fellow business owners appreciate. All while supporting your local community at the … Continued

You're Going To Love These Salon Slogan Ideas

Ah, the slogan: A memorable motto or catchphrase that perfectly sums up what your business is all about! A perfect partner for your brand’s logo. On first glance, most slogans seem simple. But the very best, most memorable ones can, in fact, take quite a bit of time to figure out. You see, when coming … Continued

Become A Master Of Customer Service Through Your Salon Client Card!

I’m sure you have heard the saying ‘information is power’. This is especially true when it comes to technology. The more you put in the more you get back! The Salon Client Card is your most vital tool in capturing this information but it is unfortunately one of the most under-utilised resources in many salons. … Continued

6 Tips For Creating The Perfect Salon Retail Space

Let’s admit it, retail is the bane of most salon owners’ lives… The products are there on our shelves but (more often than not) they are just gathering dust rather than making us money. The truth is, we are passionate about hair, beauty and the products we use but most of us hate selling them … Continued