Phorest FM Episode 103: Phil Jackson On Using Facebook Messenger To Drive Conversations With Salon Clients
It was the year 2008 when Facebook introduced instant messaging. Today, 60 million businesses use Facebook Messenger to connect with their clients and potential clients in a much more personable way. In fact, it is said that monthly, 8 million messages are exchanged between users and businesses on the feature. How can salons take advantage of Messenger? Why is it now another business essential?
To discuss the topic, Killian & Zoe welcome back award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email Phil Jackson! Also, stay tuned as we have a few announcements you don’t want to miss towards the end of the show.
Introducing Phil Jackson [02:30]
Facebook Messenger, a salon business essential? [03:00]
Using Messenger bots to drive conversations and grow your salon or spa [07:36]
Phil Jackson’s top three Facebook Messenger recommendations [13:27]
Salon Spark Announcement [16:15]
Inside Phorest: reflections, upcoming events & final words [24:22]
Your 3-month marketing plan
Social media marketing
Salon recruitment in a tough recruitment market
Setting effective targets
… and MUCH more!
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join.
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