Phorest FM Episode 103: Phil Jackson On Using Facebook Messenger To Drive Conversations With Salon Clients

It was the year 2008 when Facebook introduced instant messaging. Today, 60 million businesses use Facebook Messenger to connect with their clients and potential clients in a much more personable way. In fact, it is said that monthly, 8 million messages are exchanged between users and businesses on the feature. How can salons take advantage of Messenger? Why is it now another business essential?

To discuss the topic, Killian & Zoe welcome back award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email Phil Jackson! Also, stay tuned as we have a few announcements you don’t want to miss towards the end of the show.


Phil Jackson

Phil Jackson is an entrepreneur, the owner of Award-Winning Salon ‘Bravo Hairdressing,’ and a Salon Consultant and Author with a passion for the Salon Industry. Drawing on 20 years of salon experience, Phil’s writing is informed, direct and imbued with his desire to help salon owners work smarter, sleep more soundly and enjoy the profits they really deserve. You can book a free mentorship consultation with Phil over on the Salon Mentorship Hub.


Introducing Phil Jackson [02:30]

Facebook Messenger, a salon business essential? [03:00]

Using Messenger bots to drive conversations and grow your salon or spa [07:36]

Phil Jackson’s top three Facebook Messenger recommendations [13:27]

Salon Spark Announcement [16:15]

Inside Phorest: reflections, upcoming events & final words [24:22]

Related links

Facebook Messenger Help

3 Ways To Stay Responsive To Salon Facebook Messages

Phorest presents… Salon Spark, a 7-week group coaching programme to put the SPARK back into your business! Strictly limited to 100 salon owners who are serious about growth in 2019. Sign up here!

Topics include:

Reducing overwhelm

Your 3-month marketing plan

Social media marketing

Salon recruitment in a tough recruitment market

Setting effective targets

… and MUCH more!


This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join.

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