Eco-Friendly Spa Management: Sustainable Practices for a Greener Business

As a spa business, you positively impact the health and well-being of your clients every single day; it’s your specialty. Does your ethos of wellness extend to our planet? We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being … Continued

Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap

On day two of The Salon Owners Summit, Valorie Tate from Sustain Beauty Co. takes to the Stage to talk about sustainability in the hair and beauty industry. An industry professional specializing in sustainability for over a decade, Tate’s talk focuses on how sustainability isn’t just better for our planet, but better for profits, too. … Continued

Dennis Van Lierop on Recruiting Gen-Z & Finding The Right People for Your Salon- Salon Owners Summit 2023 Recap

Salon recruitment is a hot topic in the industry right now, so it’s no surprise that Dennis Van Lierop’s workshop room at the 2023 Salon Owners Summit is full of people eager to learn. A trained hairdressing master, salon coach, and owner of HALO academy, Dennis Van Lierop is here to talk about how to … Continued

Janna Ronert On The Journey To Becoming #1- Salon Owners Summit 2023 Recap

Janna Ronert is a powerhouse in the professional beauty industry. CEO & Founder of Image Skincare and Hush & Hush Beauty, she is an entrepreneur and industry advocate who knows what it takes to rise to the top. Taking to the stage at the Salon Owners Summit, Ronert is here to talk about what it … Continued

Sophia Hilton on Branding & Marketing MOT-Salon Owners Summit 2023 Recap

On day 2 of the Salon Owners Summit, Sophia Hilton once again took the main stage, this time to facilitate a workshop covering all things branding and marketing MOT (moment of truth) for salon owners. Equipping each audience member with a branded workbook, this talk was an interactive one, with Hilton sharing practical marketing advice … Continued

Sophia Hilton On Workplace Toxicity – Salon Owners Summit 2023 Recap

If there’s one way to get rid of the 3 pm slump, it’s by dancing maniacally to booming music in a room full of over 600 people, which is exactly what Sophia Hilton gets the audience to do when she bursts onto the stage at the 2023 Salon Owners Summit. Founder and self-proclaimed “boss lady” … Continued

The Salon Owner’s Guide to Client Retention

Ever wish you could replicate your favorite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; those who visit regularly, don’t mind paying full price for services, regularly try new products, and are, generally, a ray of sunshine to work with!  Loyal clients … Continued

5 Wellness Practices to Avoid Staff Burnout & Increase Satisfaction

Despite working in the business of wellness, the busy schedules of salon and spa professionals often leave little room for a proper work-life balance.  Amidst the chaos of working life and serving guests, it’s absolutely vital to make time for your staff’s health and well-being, especially after the holiday season’s overindulgence! Making time for genuine, … Continued

The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 67% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 48% of clients do actually purchase hair and beauty products from salons. Why … Continued