The Future of AI at Phorest

Every so often, an industry hits a turning point. These moments call for reflection – and they call for leadership. 2026 is one of those moments.  AI is no longer experimental. It’s rapidly becoming part of everyday business operations, shaping how teams communicate, how decisions are made, and how clients experience service. Across the salon, … Continued

Delegate to Elevate

Booked and busy – what every business owner wants. While desirable, it does have its costs: sleepless nights and overwhelming stress.  Heather Harris knows this all too well.  A nationally recognised stylist, salon owner, business leader, and celebrated speaker, Heather brings a plethora of insight around entrepreneurship and leadership. As the Founder and CEO of … Continued

Why Salons, Spas, and Clinics Are Upgrading to Smarter, More Intuitive Systems

If there’s one thing every salon, clinic, and spa owner can agree on, it’s this: there are never enough hours in the day. Between juggling schedules, keeping staff happy, and making sure clients leave smiling, “busy” can sometimes feel like a permanent state of being. But here’s the truth… being busy doesn’t have to mean … Continued

Phorest Insights: Data and Learnings from Over 10,000 Salons

Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK & Ireland) took the stage to demonstrate how real industry data can … Continued

Building Healthy Salon Teams: Training & Mental Health for a Thriving Culture

When Daniel Mason-Jones stepped onto the stage at the Salon Owners Summit, he opened his keynote with unexpected vulnerability, saying; “I’ll be completely transparent. I’m so nervous. Do you ever get nervous?” A simple question, but a powerful one. Because if there’s one thing salon, spa, and clinic owners know all too well, it’s the … Continued

Meet the Salon Today 200 Honorees: Hott Salons

We spoke to Lia Hakim, the founder of Hott Salons in New York, a Salon Today 200 Honoree for two consecutive years in the Growth category.  Lia is a business leader who has always followed her instincts. A hairstylist by trade and part-time flight attendant, she now owns two successful salons and continues to expand … Continued

Salon Business Management: Working On The Right Things

When the industry you’re passionate about sees, on average, seven out of ten businesses operate unprofitably, doing the right things the right way isn’t just a desire, but a prerequisite for survival. The same goes for when you’re faced with “Force Majeure” situations, or sudden, unexpected events that can’t be controlled or protected against.

When Is It Time To Hire An Assistant Salon Manager?

This should be an easy question to answer, right? As soon as you can afford it! Wrong. I believe that it’s a little more complicated than that. First, because your assistant salon manager is someone you want to be able to trust at all times – which can be challenging in itself –  but second, because … Continued