How Effective is Traditional Social Media Advertising for Salons?
As a popular Canadian salon with a strong online presence, Zazou Hair Salon & Academy was no stranger to social media advertising, having previously experimented with Facebook, Instagram, Yelp, and Google advertising before implementing Phorest Ads Manager.
While these campaigns increased engagement, website traffic, and online conversions, tracking their impact on in-salon bookings remained challenging. It was impossilbe to determine if online and in-salon bookings were influenced by the ads.
Janine explains; “Although we saw an increase in online traffic and conversion rates, we could never completely confirm if the campaigns were impactful… We always needed to make a best guess of what the ROI on these campaigns was. If we saw an increase in our numbers, that could have been due to all the other marketing strategies we had been doing at the same time.”
Despite substantial investment, the Zazou team lacked clear information on the after-effects of online ads, hindering accurate tracking of advertising impact.