Where leaders love to learn

Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap

On day two of The Salon Owners Summit, Valorie Tate from Sustain Beauty Co. takes to the Stage to talk about sustainability in the hair and beauty industry. An industry professional specialising in sustainability for over a decade, Tate’s talk focuses on how sustainability isn’t just better for our planet, but better for profits, too. … Continued

Sophia Hilton on Branding & Marketing MOT-Salon Owners Summit 2023 Recap

On day 2 of the Salon Owners Summit, Sophia Hilton once again took the main stage, this time to facilitate a workshop covering all things branding and marketing MOT (moment of truth) for salon owners. Equipping each audience member with a branded workbook, this talk was an interactive one, with Hilton sharing practical marketing advice … Continued

Sophia Hilton On Workplace Toxicity – Salon Owners Summit 2023 Recap

If there’s one way to get rid of the 3 pm slump, it’s by dancing maniacally to booming music in a room full of over 600 people, which is exactly what Sophia Hilton gets the audience to do when she bursts onto the stage at the 2023 Salon Owners Summit. Founder and self-proclaimed “boss lady” … Continued

The Salon Owner’s Guide to Client Retention

Ever wish you could replicate your favourite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; those who visit regularly, don’t mind paying full price for services, regularly try new products, and are, generally, a ray of sunshine to work with!  Loyal clients … Continued

Life On The Salon Floor: Using Treatcard to Increase Revenue & Client Loyalty

We all know how Phorest works, but how much do we know about the unique ways that its individual features are used by salons across the globe? My name is Niamh- I work as part of the Phorest Customer Support team and have over a decade of experience as a Salon Manager and Senior Beauty … Continued

5 Wellness Practices To Avoid Staff Burnout & Increase Satisfaction

Despite working in the business of wellness, the busy schedules of salon and spa professionals often leave little room for a proper work-life balance.  Amidst the chaos of working life and serving clients, it’s absolutely vital to make time for your staff’s health and well-being, especially after the holiday season’s overindulgence! Making time for genuine, … Continued

How To Be Fully Booked Thanks To Salon Client Retention

If your salon has a steady stream of loyal visitors coming through its door, you can probably stop continuously chasing new customers and focus a little more on your salon client retention rates. You’ve done all the hard work already! Plus, a mere 5% increase in client retention can boost profits by 25%. Huge isn’t … Continued

The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 80% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 48% of clients do actually purchase hair and beauty products from salons. Why … Continued

8 Tips To Raise Your Salon Prices Without Losing Clients

Over the last few decades, the price of living has gone up, and customers’ habits have changed. Despite this, in the hair and beauty industry, there’s still quite a bit of fear associated with raising prices. While price increases should be seen as a given for heightened reputation or enhanced service offerings, many still view … Continued