Where leaders love to learn

The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 80% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 48% of clients do actually purchase hair and beauty products from salons. Why … Continued

8 Tips To Raise Your Salon Prices Without Losing Clients

Over the last few decades, the price of living has gone up, and customers’ habits have changed. Despite this, in the hair and beauty industry, there’s still quite a bit of fear associated with raising prices. While price increases should be seen as a given for heightened reputation or enhanced service offerings, many still view … Continued

6 Organisation Tips To Streamline The Running Of Your Salon

How do you manage admin in your salon business? Are you a pro at filing and scheduling, or do you leave piles of paperwork to the side of your desk and hope, somehow, they’ll sort themselves out? Don’t worry; you’re not alone! In such a creative industry, many salon and spa owners dread the thought … Continued

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

Planning ahead for the Holidays is the best way to ensure an organised, stress-free, and successful festive season in your salon. As most salon and spa business’ busiest time of year, Christmas gives you the opportunity to attract clients old and new, generate more revenue and have fun while doing so!  Over the years, we’ve … Continued

The Salon Owner’s Guide to Black Friday & Christmas

How prepared are you for Black Friday and Christmas? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full appointment … Continued

The Salon Owner’s Guide to Hiring & Staff Retention

Staff hiring and retention is one of the most pressing issues facing businesses in the professional beauty industry today. In the aftermath of the pandemic, which saw the emergence of flexible, remote work and a booming shadow economy, many beauty professionals are leaving employment in the salon behind and opting instead to work for themselves … Continued

The Salon Owner’s Guide to Generating More Profit

From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. As consumers continue tightening their pockets, service-based businesses, especially those that are seen as “luxurious” like those in the salon industry, are worried about what the future looks like.  While … Continued

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the hair and beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your business. Unlike many other industries, where repeat customers can be beneficial but not necessary, the professional salon industry is built on client retention. Those loyal … Continued

Leveraging The Client Experience Award To Increase Bookings

If you look closely at Phorest’s annual Client Experience Award, you’ll see that every year, it features the same line: “Our Clients Love us!” That’s because the Client Experience Award is different from other industry awards–the only judges are your clients, who “vote” by leaving you reviews throughout the year.   Phorest knows that there are … Continued