Where leaders love to learn

Building Healthy Salon Teams: Training & Mental Health for a Thriving Culture

When Daniel Mason-Jones stepped onto the stage at the Salon Owners Summit, he opened his keynote with unexpected vulnerability, saying; “I’ll be completely transparent. I’m so nervous. Do you ever get nervous?” A simple question, but a powerful one. Because if there’s one thing salon, spa, and clinic owners know all too well, it’s the … Continued

The Perfect Fit: Mastering Recruitment Strategies for Success

Taking to the stage on Day 2 of the Salon Owners Summit, I knew I was speaking to an audience that was all too familiar with the challenges of hiring and retaining staff. Having worked in recruitment for over a decade—and having been a hairstylist myself—I understand the struggle. That’s why I designed this workshop … Continued

Digital Loyalty & Referrals: What’s New at Phorest

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it … Continued

How to Upsell Products and Services in Your Salon, Spa, or Clinic

Upselling in a salon, spa, or clinic isn’t about pushing products or services – it’s about enhancing the client experience. By thoughtfully suggesting solutions that complement your clients’  needs, you help them achieve their hair and beauty goals, while also strengthening their loyalty to your business. Did you know that 44% of clients who experience … Continued

Setting Targets For Salon & Spa Staff

Goal-setting isn’t just a business buzzword – it’s a proven strategy for driving performance and motivating teams. For salons, spas, and clinics, clear and actionable targets can make all the difference, helping your staff stay focused while delivering exceptional client experiences. Companies that focus on their employees’ performance are 4.2 times more likely to outperform … Continued

Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

In recent years, the dynamics of marketing have changed. In the early 2000’s, celebrity endorsements dominated the scene; Emma Stone for Revlon and Eva Longoria for L’Oreal Paris to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? … Continued

Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that the average attention span may be decreasing, which means that online, there’s a growing need to instantly grab your audience’s attention. With platforms like Instagram … Continued

Expanding to a Second Location: How to Know When Your Salon Business is Ready

Opening a new location is a major goal for many business owners in the professional hair and beauty industry. Expanding your business, some believe, represents success. It signifies opportunity and expansion, allowing you to share your offerings with more people and continue building the brand you’ve worked so hard to create.  That being said, however, … Continued

Celebrating Success with the 2024 Phorest Client Experience Awards

At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to announce the winners of the 2024 Client Experience Awards – an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. Each … Continued