Where leaders love to learn

Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that the average attention span may be decreasing, which means that online, there’s a growing need to instantly grab your audience’s attention. With platforms like Instagram … Continued

Expanding to a Second Location: How to Know When Your Salon Business is Ready

Opening a new location is a major goal for many business owners in the professional hair and beauty industry. Expanding your business, some believe, represents success. It signifies opportunity and expansion, allowing you to share your offerings with more people and continue building the brand you’ve worked so hard to create.  That being said, however, … Continued

Celebrating Success with the 2024 Phorest Client Experience Awards

At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to announce the winners of the 2024 Client Experience Awards – an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. Each … Continued

7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed … Continued

How To Price Your Salon’s Services at a Premium Level

In today’s economy, running a successful salon, spa, or clinic can be difficult. From the ever-increasing cost of living to political instabilities and staffing issues, finances are a bone of contention for many business owners across the globe right now. It can be difficult to understand how to price your services in a manner that … Continued

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. 83% of people are willing to pay up to 16% more for better customer service. From personalised attention to added convenience for clients, elevating your salon’s customer service experience can boost your revenue, enhance your salon’s reputation, build trust, and ensure your clients keep … Continued

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams. In an effort to adapt, many salon owners are presented with a difficult decision: whether … Continued

Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round

This Pride Month, Phorest is celebrating our industry’s diverse LGBTQIA+ community while taking time to reflect, support, and educate ourselves on why we celebrate Pride. With this in mind, we’ve compiled a list of resources and recommendations; for, about, and by the LGBTQIA+ community and suitable for everyone to include in their Pride Month celebrations.  … Continued

Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market … Continued