Phorest FM Episode 116: Jay Williams On The Difference Between Satisfied & Loyal Clients, And Why It Matters

When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame”something. Jay Williams’s latest video series “Eat This, Not That… A Leader’s List Of Ingredients To Create Better Communication” is essentially a guide to reframing our perspective on various concepts and situations.

Discussing a topic from his series, this week’s episode focuses on satisfaction and loyalty: what makes both concepts different, why it matters and most importantly, what makes loyalty more valuable in the long run.


Jay Williams

Jay Williams has over 25 years of experience across a wide variety of disciplines. With a focus in delivering exceptional client satisfaction, Jay has helped numerous clients achieve desired business outcomes through his leadership and contributions in the areas of sales, client services, and executive coaching.

Jay has worked for world-class hair brands, thriving distributors, educational institutions, and one-on-one with thousands of leaders. A frequent speaker at industry events, Jay’s warm and humorous… and at times irreverent style engages audiences in a way that keeps them on the edge of their seats, gives them confidence, and shifts their thinking. He understands their challenges and opportunities from their point of view and draws on his rich experience to help them unlock their potential and fuel their passion.



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