Phorest FM Episode 116: Jay Williams On The Difference Between Satisfied & Loyal Clients, And Why It Matters
When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a "glass as half-empty," and we start conserving and protecting. Seeing the same glass as "half-full" and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or "frame"something. Jay Williams's latest video series "Eat This, Not That… A Leader's List Of Ingredients To Create Better Communication" is essentially a guide to reframing our perspective on various concepts and situations. Discussing a topic from his series, this week's episode focuses on satisfaction and loyalty: what makes both concepts different, why it matters and most importantly, what makes loyalty more valuable in the long run.