Phorest FM Episode 129: Tamara Shaw On The 7 Steps Of Highly Effective Salon & Spa Customer Journeys

If you were asked to detail the seven crucial steps in a salon or spa’s customer journey, would you be able to nail all of them down? Are you solely focused on the quality of your treatments and services? Taking clients through a journey enriches their relationships with your brand while providing a safe space for you and your clients to discuss their worries and come up with tailored solutions. Optimising this can often make the difference between your salon or spa and the one across the street.

Featuring Beaute Industrie’s Founding Director & Community Creator Tamara Shaw, this week’s episode explores what successful customer journeys are made of, other than being a planned combination of activities, preferences and paths a client can take within your business.


Tamara Shaw

With over a decade of experience in the beauty industry as a therapist by trade, educator and account manager, Tamara saw a gap in the industry for connection and support. A passion for building community and boosting collaboration to the industry, Tamara launched Beaute Industrie – an online support platform for the professional beauty industry, and has since been changing the lives of brands and business owners with focus of culture over competition.

Beaute Industrie serves to connect business owners and teams with inspiration from industry experts, expands knowledge through educational pieces and brings the latest in product and technology innovation, all in an online platform with 24 hour access. You too can be a part of the Beaute Industrie community through their online membership platform, attending the networking events, tuning into the podcast channel or booking Tamara in your space for a mentoring session.



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