Phorest FM Episode 129: Tamara Shaw On The 7 Steps Of Highly Effective Salon & Spa Customer Journeys
If you were asked to detail the seven crucial steps in a salon or spa's customer journey, would you be able to nail all of them down? Are you solely focused on the quality of your treatments and services? Taking clients through a journey enriches their relationships with your brand while providing a safe space for you and your clients to discuss their worries and come up with tailored solutions. Optimising this can often make the difference between your salon or spa and the one across the street.
Featuring Beaute Industrie's Founding Director & Community Creator Tamara Shaw, this week's episode explores what successful customer journeys are made of, other than being a planned combination of activities, preferences and paths a client can take within your business.