Verna Wall & Rich Cullen: How the Best Salons Create and Maintain a High-Performance Team

Following on from the success of last year’s “Success Stories from the Salon Floor,” Phorest’s Head of Research, Verna Wall, and Lead Product Designer, Rich Cullen, took to the 2024 Salon Owners Summit stage once again to present more incredible stories from some of Phorest’s top salons. Over a year in the making, 2024’s “More … Continued

Greening Your Glam- Green Salon Collective & Dr Denise Baden

The majority of salon professionals say that they would like their business to be more sustainable, but how can we, as an industry, achieve this? On day two of the Salon Owners Summit, Fry Taylor from Green Salon Collective and Professor Denis Baden, Professor of Sustainable Business at the University of Southampton, hosted a workshop … Continued

Nina Tulio on Leadership: Old School Vs New School

Bursting onto the 2024 Salon Owners Summit stage as day 2’s first keynote speaker, Nina Tulio was here to get the crowd pumped. Dancing on stage the music blaring from the speakers, she encouraged the audience to do the same, getting the early morning crowd energized and motivated for the day ahead. Her energy was … Continued

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As a salon or spa owner, embracing the power of social media can help you … Continued

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you … Continued

5 Ways to Provide Premium Customer Service in Your Spa or Salon

With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are 82% more likely to remain loyal to a brand or company after they’ve received … Continued

Cutting Costs – 4 Super Easy Saving Tips For Your Salon Budget

The new year is the perfect time for you and your team to reassess and refine your business strategies, cut unnecessary costs, and plan for a successful year ahead. With the ever-increasing cost of living crisis playing out across the globe, one of the most sensible resolutions for businesses, large and small, is to learn … Continued

Enough Is Enough: When It’s Okay To Fire A Bad Salon Customer

In the professional hair and beauty industry, salons and spas are often seen as sanctuaries of peace and tranquillity, where clients visit to sit back, relax, and indulge in a treatment that leaves them feeling great. While this is the case most of the time, occasionally, you may encounter individuals who are disrespectful, demeaning, and … Continued

5 Concrete Ways to ‘End It’ With Salon No-Shows

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to reduce their frequency and ensure that the majority only occur when there’s a real emergency. Here are some of our top tips on how to … Continued